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Serbia
Invest in Serbia
■ Best Commodity and Corporate Brands
■ Best Technological Innovations
■
Ten Reasons to Invest in Serbia
4
■ Invest in Serbia
■ Best Commodity and Corporate Brands
■ Best Technological Innovations
Ten Reasons to Invest in Serbia
Invest in Serbia
3
Ten Reasons to Invest in Serbia
1.
Political stability, commitment to European integration and strengthening of regional cooperation
2.
Commitment of the Serbian Government to reforms focused on the development of the
economy – preservation of macroeconomic stability and ensuring stable, predictable and
stimulating environment for investment and business operations for the purpose of accelerating economic growth and the creation of new jobs
3.
Ideal geographical position between East and West, in the heart of Southeast Europe – for
production, service and logistics
4.
Functional infrastructure: transport, energy, telecommunications...
5
Ten Reasons to Invest in Serbia
5.
Duty free export of goods produced in Serbia to the market of almost 800,000 people on the
basis of free trade agreements (Stabilisation and Association Agreement with the EU, Free
Trade Agreements with Russia, Belarus, Kazakhstan, Turkey, CEFTA, EFTA) and other benefits
on the basis of bilateral agreements and arrangements with many countries on all continents
6.
7.
Fast company registration
Encouraging investment regime (legal security, national treatment of foreign investors and
the possibility of repatriation of capital) and favourable tax system
• Lower tax rates than at competing investment destinations: general VAT rate in Serbia is
20 percent, income tax for citizens is 10 percent and profit tax is 15 percent with a proportionate exemption from this tax for investments in fixed assets larger than EUR 8.5 million
and employment of at least 100 workers
• Electronic payment system
• Implementation of double taxation avoidance agreements with 50 countries
• Customs exemptions to foreign investors for the imports of equipment
• Financial incentives aimed at new employment
8.
Available, high quality and competitive workforce (good educational system and a high level
of English language proficiency)
9.
10.
High potential for innovations and obvious creativity of people
High quality of life
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Serbian Economy in Figures
Gross Domestic Product
• In the period 2001-2013, the GDP was growing at the average annual rate of some 3 percent in
spite of negative effects of the global economic crisis that in 2009 and 2012 caused a slight fall.
• The main growth generators were service activities: trade, traffic, warehousing and communications, services of financial mediation, PTT services and telecommunications. Agriculture and
processing industry also contributed to the economic growth.
• The growth of economic activities contributed to the improvement of the standard of living of
citizens since the estimated value of the GDP per capita in 2013 was 2.6 times higher than in 2001.
Total GDP (in Million EUR) and GDP per Capita (in EUR) 2001-2013
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Serbian Economy in Figures
Real Annual Rates of GDP Changes in the Period 2001-2011
(Chained Volume Measure in Percentages)
Source: Statistical Office of the Republic of Serbia
Sectorial Structure of Gross Added Value per Sectors in 2013
11.4
3.3
Agriculture, Hunting,
Forestry and Fishing
Building Construction
Industry
Services
21.9
63.4
Source: Statistical Office of the Republic of Serbia, Statistics of National Accounts
8
Serbian Economy in Figures
Inflation Measured by Consumer Prices Index
in the Period 2007-2013
Inflation
• Economic reforms in the previous period
of transition were based on the stabilisation policy and focused on the reduction
of inflation.
• In 2013, the growth of consumer prices
was 2.2 percent.
Average Gross Salaries in Serbia per Years (in EUR)
Salaries
There was a growth of average gross salaries from some
EUR 166 in 2001 to some EUR
537 in 2013, that is, approximately 3.2 times. However,
with reference to the costs
of labour, Serbia is still competitive in relation to other
countries in the region.
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Serbian Economy in Figures
Employment
Total number of employed persons, on the last day of September 2014, was estimated at 1,686,505 people, of which
1,311,310 persons (or 77.8 percent) were employed with
companies, whereas the number of private entrepreneurs
and those employed with them amounted to 375,195
(22.2 percent).
Structure of Employed People per Activities
Agriculture, Forestry and Fishing
Mining
Processing Industry
Power, Gas and Steam Supply
Water Supply and Waste Water Management
Construction
Wholesale and Retail Trade, Repair Motor Vehicles
Transportation and Storage
Accommodation and Food Services
Information and Communications
Financial and Insurance Activities
Professional, Scientific and
Innovative Technical Activities
Administrative and Support Service Activities
Public Administration and Compulsory Social Insurance
Education
Human Health and Social Work Activities
Arts, Entertainment and Recreation
Other Service Activities
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Source: Statistical Office of the Republic of Serbia
Serbian Economy in Figures
Industrial Production
• In the period 2001-2013, industrial production grew at an average rate of some 0.9 percent per
annum.
• The tempo of production growth is dictated by the processing industry which represents a dominant sector in the domestic industry.
• In the structure of industrial production, the most common are: food products, electric power
complex, mining and metal complex. It is expected, that these areas will retain their dominant
position in the following years.
• The process of privatisation is in the final stage. By the end of January 2015, all tenders for the
privatisation of 504 companies in the portfolio of the Privatisation Agency which have not yet
been privatised will be announced.
Growth Rates of Industrial Production in the Period 2001-2013 (presentation in percentages)
10
5
0
-5
-10
-15
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Serbian Economy in Figures
Structure of Industry per Branches in 2012
Branches of Industry
Percent
Share (%)
Manufacture of food
Power and gas supply and air conditioning
Manufacture of coke and oil derivatives
Mining
Manufacture of metal products except machines
Manufacture of rubber and plastic products
Manufacture of beverages
Manufacture of chemicals and chemical products
Manufacture of clothes
Manufacture of products made of other non-metal minerals
Manufacture of machines and equipment not mentioned elsewhere
Manufacture of paper and paper products
Manufacture of basic pharmaceutical products
Manufacture of computers, electronic and optical devices
Manufacture of electrical equipment
Manufacture of motor vehicles and trailers
Wood processing and manufacture of wooden products
Printing and reproduction of audio and video recordings
Manufacture of metals
Manufacture of furniture
Manufacture of textile products
Manufacture of leather and leather products
Other processing activities
Repair and assembly of equipment
Manufacture of tobacco
Manufacture of other transportation means
17.3
14.8
10.2
8.2
7.7
5.1
4.1
3.6
3.1
3.1
2.6
2.0
2.0
2.0
2.0
2.0
1.5
1.4
1.3
1.3
1.0
1.0
0.9
0.9
0.5
0.4
Source: Statistical Office of the Republic of Serbia
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Serbian Economy in Figures
Foreign Trade
• In the period 2001-2013, the overall foreign trade between Serbia and the world stated in EUR
was increased 4 times. Exports were raised 5.7 times – from EUR 1.9 billion to EUR 11 billion. Imports were raised 3.2 times – from EUR 4.8 billion to EUR 15.4 billion.
• In the observed period, the coverage of imports by exports was increased from 40 to 71 percent.
• The dynamic growth of exports in the period before the crisis in 2009 was the result of positive
effects of the process of privatisation and restructuring of companies, signed free trade agreements and total transformation of the economic system into the market economy. The economic
crisis caused the fall of demand at the global market. Thanks to the implementation of the project with FIAT Corporation, Serbian exports showed a slight growth despite the crisis.
Commodity Exports and Imports in the Period 2001-2013 (in Million EUR)
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Serbian Economy in Figures
• An important strategic objective for the next period is a more dynamic growth of exports and the
reduction of the foreign trade deficit.
• The most important foreign trade partner of Serbia in 2011 was European Union and in 2013,
63 percent of commodity exports were placed there and 62 percent of commodity imports originated therefrom.
Free Trade Agreements
Serbia has signed the following Free Trade Agreements.
Russia, Belorussia
and Kazakhstan
EU
Interrim
Trade
Agreement
Free Trade
Agreement
Turkey
CEFTA
Free Trade
Agreement
Free Trade
Agreement
EFTA
Free Trade
Agreement
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Serbian Economy in Figures
The Most Important Sectors for Exports in 2013
Metal Products
Chemical Products
Electric Equipment
Rubber and Plastic Products
Basic Metals
Food Products
Motor Vehicles and Trailers
Other
The Most Important Export Partners in 2013
Italy
Germany
B&H
Russian Federation
Montenegro
Romania
Macedonia
Slovenia
Croatia
Other
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Serbian Economy in Figures
Foreign Direct Investments
In the period 2000-2013, net inflow of foreign direct investment (FDI) in Serbia was EUR 17 billion.
The FDI share in the Serbia’s GDP in this period reached 4.7 percent and cumulative value of net FDI
per capita accounted for EUR 2,312.
Net Foreign Direct Investments in Serbia in the Period 2000-2013 (in Million EUR)
Source: National Bank of Serbia
Note: Period 2000-2009 - FDI by old Methodology (BPM 5). Period 2010-2013 – FDI by new Methodology (BPM 6) – include
intercompany loans and reinvested earnings.
From 2000, foreign direct investments were directed to sectors of non-tradable goods (finance, real
estate, trade) but in more recent years, this situation has changed and the share of investments in
sectors of tradable goods (energy, processing industry and agriculture) started to grow. This can significantly contribute to the further growth of Serbian exports. The share of investments in processing
industry has been growing since 2009 and more than a third of FDI in processing industry is realised
in food, beverages and tobacco industries while investments in the production of basic metals and
metal products account for some 12 percent.
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Serbian Economy in Figures
The largest portion of FDI in the period 2005-2013, almost 80 percent, came from EU member countries. If observed relevant to the countries of payment based on data provided by the National Bank of
Serbia, the largest investors in this period with several billion euros of net FDI were: Austria (EUR 2.388
billion), Norway (EUR 1.311 billion), Luxemburg (EUR 1.240 billion) and Germany (EUR 1.152 billion).
Since the beginning of 2000, the largest single investments observed per individual companies have
been absorbed by the following sectors: telecommunications (EUR 1.6 billion – Telenor, Norway), energy (EUR 947 million – Gazprom Neft-NIS, Russia), automobile industry (EUR 940 million – Fiat, Italy),
retail sale chains (EUR 933 million – Delhaize, Belgium), tobacco industry (EUR 733 million – Philip
Morris, USA) and pharmaceutical industry (EUR 650 million – Stada, Germany).
Top Ten Investors (in Million EUR)
Source: National Bank of Serbia
In addition to capital, foreign investors have brought to the Serbian economy not only new technologies, experience, management knowledge but also higher productivity and new sales channels. For
years, the companies with foreign capital have been in the top of the list of the most successful ones
and some of them are the largest exporters. Their successful business results are the best recommendation for future investors and they are the best promoters of Serbia as an investment destination.
According to the estimates by the National Bank of Serbia, the FDI of some EUR 1.3 billion are expected in Serbia in 2015.
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Where to Invest?
The key words for further development of the Serbian economy are exports and investments. In order
to increase exports and improve competitiveness and productivity, Serbia is committed to full implementation of structural reforms in the economy, restructuring of the public sector and strengthening
of the private sector, improvement of competitiveness and technological modernisation of industry.
The prerequisite for this is primarily the inflow of foreign capital into sectors of tradeable goods and
improvement of investment capacities of domestic companies in order to make them good partners
to and excellent support for large foreign companies that will be coming to the Serbian market.
Priority sectors for investments in Serbia:
• Infrastructure
• Agriculture – the whole chain of agribusiness from primary production to processing industries
– manufacturing of products with the highest possible degree of completion
• Energy
• Processing industry (not including food industry, automobile, metal and electronic industries)
• Information and communication technologies
• Tourism
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Free Zones in Serbia
At the territory of Serbia, there are 12 free zones (Pirot, Zrenjanin, Subotica, Novi Sad, FAS Free Zone –
Kragujevac, Šabac, Užice, Smederevo, Kruševac, Svilajnac, Apatin and Vranje) in which the total value
of exchanged goods and services reached some five billion EUR in 2013. There are 211 companies
operating in these zones. Some of them are multinational companies such as Siemens, Swarovski,
NIS Gazprom Neft, Draexlmaier, FIAT Cars Serbia, Magneti Marelli, Johnson Controls Automotive and
Panasonic.
In Free Zones in Serbia, the investors can carry out all types of business operations and industrial
activities: manufacturing, warehousing, packaging and trade however, not retail sale, banking and
insurance.
In Free Zones in Serbia, the investors have the following benefits:
• They do not pay customs and import duties for goods required for business operations
• They do not pay VAT for the consumption of energy carriers, entry of goods into the free zone or
selling of goods and services within free zones
• They import and export goods and services freely without any quantitative restrictions
Within their authorities, local self-governments can provide additional benefits to investors for the
construction of facilities and infrastructure at the territory of free zones.
In 2014, the magazine “Financial Times” has ranked two free zones from Serbia in the list of 34 best
free zones in the world: Free Zone Zrenjanin (the award in the category of incentives offered to investors) and Free Zone Pirot (the award in the category of incentives provided for reinvestment).
Best Commodity
and Corporate Brands
of Serbia
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Best Commodity and Corporate
Brands of Serbia
The activity “Best of Serbia” by the Chamber of Commerce and Industry of Serbia organised in cooperation with the Ministry of Trade, Tourism and Telecommunications and the daily newspaper
“Privredni pregled” encourages the creation of high quality Serbian products, promotes best commodity and corporate brands in Serbia, strengthens their market position and instils confidence in
consumers and partners. In a ten-year period of the activity “Best of Serbia”, some 1,300 brands are
nominated and more than 270 are awarded.
The activity “Best of Serbia” glorifies success and excellence. It rewards responsibility, efficiency and
competitiveness. It encourages the creation of high quality Serbian products and strengthens local
economy. It increases the visibility of goods labelled “Made in Serbia” and facilitates the penetration
of our companies in the international market.
In this publication, we are going to present the winners of the last campaign declared in 2014 based
on market and financial parameters, votes of consumers, professionals and the jury, as well as the
best commodity and corporate brands over the past decade.
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Best Commodity and Corporate Brands of Serbia
Decade Award
Best product brand in the last ten years
Plazma is the face of the image of Bambi Company, and is one
of the most favourite regional brands, thanks to its unquestionable quality, top quality ingredients, unique taste and flavour and well-known shape, which makes it irreplaceable and
amiable through generations. Plazma will continue to enrich
its offer, both with new products and wide-range sales for its
most devoted consumers, taking care of the tradition of the
favourite Serbian brand.
www.plazma.rs
Best corporate brand in the last ten years
Metalac AD is a public shareholders company with 14
subsidiaries: four production companies and five trading
companies in Serbia and abroad. It has been operating for 55
years. Its head office is located in Gornji Milanovac, where the
following companies are also located: Metalac Posuđe DOO,
Metalac Bojler DOO and Metalac Print DOO Trading companies
are primarily in charge of marketing the products of Metalac
producing companies. Metalac is exporting to more than 25
countries.
www.metalac.com
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Best Commodity and Corporate Brands of Serbia
Best Exporter in 2013
Best exporter – big companies
Fiat Automobili Srbija (FAS) is a company located in
Kragujevac with one of the most modern production lines of
Fiat Group, opened in 2012 as partnership project with the
Serbian Government. With more than 3,000 employees, FAS
represents a desirable employer, socially responsible company,
an active investor and leading exporter. Total of 1,2 billion euros
is invested in the factory, and FAS is a general distributor and
www.fiatsrbija.rs importer of “аlfa romeo“, “lancia“, “fiat professional“ and “jeep“.
Best exporter – SME
Bio energy point DOO produces wooden pellet, ecological
fuel made from biomass with high energy efficiency. The
company was established in 2007. Its production unit is in
Boljevac in East Serbia and it is one of the biggest factories
for wooden pellets production in the Balkans. It is equipped
with the most up-to-date machinery for wood processing and
pellets production imported from the EU. Annual production
www.bioenergy-point.rs capacity is about 65,000 tons.
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Best Commodity and Corporate Brands of Serbia
Best Corporate Brand for 2013
Consumer goods – food
Concern Bambi has been for 47 years an equal competitor
with leading world confectionary companies and one of the
most successful in Serbia and the region thanks to its top
quality products and business standards. Consumers of Bambi
products are assessing its products as top quality products, and
the company takes care about the community it is operating in
and contributes to the improvement of quality of life. A lot of
rewards for its contribution to the community, individuals and
www.bambi.rs
institutions speak about it.
Consumer goods – drinks
Company Nectar DOO has a leading position in the region
in the field of fruits processing and production of high quality
fruit juices and nectars. It operates according to most up-todate standards. On five locations, Nectar is annually processing
more than 100,000 tones of raw materials – fruits and tomatoes.
Awarded fruits juices and nectars under brand “Life 100%” and
“Nectar family” bring to producers the best product made of
fruits.
www.nectar.rs
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Best Commodity and Corporate Brands of Serbia
Best Corporate Brand for 2013
Consumer goods – chemicals, cosmetics,
pharmaceutical and related products
Hemofarm AD is a leading company of pharmaceuticals on
domestic market and one of five biggest exporters. Last year
Hemofarm exported its products in over 30 countries in the
value of 157.8 million EURO. The company was established in
1960 in Vršac and its biggest production complex is located
there. In addition to Vršac, modern factories according to GMP
standards are located in Dubovac, Šabac, Podgorica and Banja
www.hemofarm.rs Luka. Hemofarm is a member of German STADA group.
Durable consumer goods – corporate brand
Alfa-plam AD is leading producer of heating items in Serbia
and it is ranked among five biggest producers in Europe. The
company has 800 employees and it produces 160,000 units
per year. Its production program includes stoves, solid fuel
furnaces and fireplaces, products for floor heating, pallet
heating program, electric and combined cookers and gas
furnaces. Alfa-plam places 35 percent of its production on
Serbian market and remaining part of production is placed on
www.alfaplam.rs European and the world market.
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Best Commodity and Corporate Brands of Serbia
Best Corporate Brand for 2013
Clothing and footwear
Mona company was established in 1989 in Belgrade. Its top
quality and design represent a must for this fashion house
which has made a huge growth and has become a leader in the
world of fashion both in Serbia and the region. Mona produces
300,000 units of leather accessories and over 250,000 readyto-wear products made of leather and textile. The company
markets its products in more than 50 shops in Serbia, as well as
in Macedonia, Bosnia and Herzegovina and Montenegro.
www.mona.rs
Production goods and business services
Oil Industry of Serbia (NIS) is one of the biggest companies
in energy sector in the South East Europe which encompasses
research, production, processing of oil and gas and trade in
oil derivates. NIS has above 400 petrol stations in Serbia and
on the regional market. The company is a symbol of reliable
partner and it is following all requirements of modern market:
quality improvement, modern standards and technologies
introduction, social responsibility, community and environment
protection.
www.nis.eu
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Best Commodity and Corporate Brands of Serbia
Best Corporate Brand for 2013
Service companies – big
With its 16 supermarkets and 270 franchise partners, Company
DIS represents the biggest domestic trade chain. DIS observes
tightly two principles – that there are no shortcuts on the road
to success and that agreements have to be respected because
it is a motto by which the company has gained the confidence
of employees, partners and buyers. All activities of DIS, which
has achieved its success by gradual development, are aimed to
www.dis.rs provide the lowest prices for customers.
Service companies – SME
Energoprojekt Entel AD is one of the leading Serbian
companies for designing, consulting and engineering in the
field of energy, water economy, telecommunications and
environment protection. In addition to good reputation it
attained after more than 60 years of successful operation in the
region, Energoprojekt Entel is the only enterprise from Serbia
which has been successfully working on demanding market of
www.ep-entel.com the Near East for decades.
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Best Commodity and Corporate Brands of Serbia
Best Corporate Brand for 2013
Best public, state-owned or predominantly
state-owned company in Serbia (50 percent
state ownership)
Telekom Srbija is a national telecommunication company which
has played the leader’s role for 17 years and has been rendering
services to its clients in the field of land line and mobile telephone,
Internet and multimedia. Cherishing a spirit of innovation, it
develops and applies modern technology solutions, and cares for
www.telekom.rs
high quality smooth communication.
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Best Commodity and Corporate Brands of Serbia
Best Product Brand for 2013
Consumer goods – food
Iskon oil is high quality sunflower oil produced by Victoria Oil.
Since 2009, when it appeared on domestic market, Iskon oil has
recorded a permanent growth in terms of production and sale. Is
has significant results on foreign markets, especially in Slovakia,
Czech Republic, Austria and other. Production, accorded to
requirements of strict international standards, is based on
modern technology. Numerous certificates, recognitions and
www.victoriaoil.rs awards for quality are its best recommendation.
Consumer goods – drinks
Jelen pivo, famous brand of Apatinska pivara DOO has taste
which reflects a 285 years of tradition and it is made of best
components from nature by traditional recipe. Continual
development of production process and quality control
contributed to Jelen as an international brand. Many centuries
of experience in creating recipe of perfect beer, as well as
application of experience of the world producers makes Jelen
www.jelenpivo.com beer the first choice beer for consumers in Serbia.
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Best Commodity and Corporate Brands of Serbia
Best Product Brand for 2013
Consumer goods – chemicals, cosmetics,
pharmaceutical and related products
Merix detergent for laundry is an authentic Serbian brand
lasting above 30 years. As a successful national brand according
to German quality standards, it is produced in Henkel’s factory
located in Kruševac, where from it supplies the entire Serbian
market and countries in the region. The first package was
produced in “Merima” Kruševac in 1983. Merix’s success and its
continuation is a result of its decision to keep on adapting to
the requirements of market and its consumers.
www.henkel.rs
Durable consumer goods
Metalac posudje DOO is a company producing stainless steel,
non-stick and inox cookware. All factories are located in Gornji
Milanovac. Metalac posuđe has the status of one of the best
cookware producers in Europe. Every year, around 6 million
pieces of Metalac cookware find the way to buyers, either in
international or national market. The company has integrated
quality management and environmental protection systems
www.metalacposudje.com
and has TUV certificates ISO 9001 and ISO 14001.
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Best Commodity and Corporate Brands of Serbia
Best Product Brand for 2013
Clothing and footwear
Extreme Intimo is a brend of company Jasmil which endeavors
to create cozy fashion items from underwear, nightwear and
swimming suites. In its strive to use only natural materials,
the company’s team of designers never forgets that good and
attractive design is equally important for our customers.
www.extremeintimo.com
Production goods and business services
SUMO 1 PR is a sunflower hybrid of the Novi Sad Institute for
Field and Vegetable Crops. It is characterized by tolerance to
herbicides with active mater tribenuron-methyl, and thus it
is easier to eliminate selective weeds, even cirsium arvense. It
has high genetic potential for yield. It is not GMO, since it was
created by standard breeding methods. Besides in Serbia, it
could be found on variety lists of the EU, Ukraine and Russia.
www.nsseme.com Almost one million hectares are under this hybrid in the world.
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Best Commodity and Corporate Brands of Serbia
Best Product Brand for 2013
Best local brand
Mamma’s Biscuit House is a family pastry shop producing and
distributing biscuits in the territory of Belgrade. It has been
operating for two decades, and its main focus in on quality.
It has found its inspiration in traditional recipies, quality
ingredients and home-made production. As the market has
been modernizing, its biscuits and cakes followed the same
pattern, always retaining high quality. Nowadays, it has over
300 standardized recipes.
www.mammasbiscuit.rs
Best trademark
Premia is a trademark of Company Delhaize Serbia and it
may be found in Maxi, MiniMaxi, Shop and Go, Tempo and
Tempo Express shops. Approximately 80 producers, mainly
from Serbia, operate under the trademark “Premia”, which the
Company proudly stresses. More than 900 foodstuff products
make up the assortment. Its focus is on the improvement of
quality under competitive prices as compared to national
www.delhaizegroup.com
brands and adapting to the market assortment.
BLACK
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Best Commodity and Corporate Brands of Serbia
Best Product Brand for 2013
Most successful launching of a new brand
Naše zrno is a brand of company Don Don under which fresh
domestic bread is made by traditional recipes, as well as special
packed breads of a special taste and extended freshness. The
flour of the Don Don Company, milled in the mill in Zrenjanin,
is also under the brand “Naše zrno”. The bread is produced of
the top quality wheat, under control of the production process
from the fields to the table, and for this reason the brand has
www.dondon.rs become the synonym for traditional taste and top quality.
Consumer goods – best brand with protected
geographical indication
Futoški kupus (Cabbage from Futog), fresh, with indication of
geographical origin is produced by 38 producers. The biggest
producer is the Ćulum family which has been cultivating and
selling fresh but also pickled Cabbage from Futog for more than
three decades. Pickled cabbage from Futog is also officially the
first brand of Serbia with control stamp and products of the Ćulum
holding are soled on domestic market, in European countries, but
also in America, Canada and Australia.
www.futoskikupus.com
35
Best Commodity and Corporate Brands of Serbia
Best Foreign Brand for 2013
Best foreign corporate brand operating in Serbia
Coca-Cola Hellenic Serbia is one of the largest companies
in the non-alcoholic beverages sector in the country. The
company employs more than 1,300 people and consists of three
units: Coca-Cola Hellenic Serbia, which produces non-alcoholic
beverages, Vlasinka, the bottler of water Rosa and Fresh & Co,
a producer of juices and fruit juices. The company has four
distribution centres, supplying around 37,000 distributors and
retail outlets.
www.coca-colahellenic.rs
Best launching of a foreign brand on Serbian market
GAZPROM petrol stations make a premium brand, which
is operationally managed by NIS on the territory of Serbia
as well as in the region, Bulgaria, Romania and Bosnia and
Herzegovina. GAZPROM petrol stations are created according
to the expectations of modern consumers. New retail network
offers high-quality motor fuels in accordance with the Euro 5
standard, as well as full luxury, fast and quality service.
www.gazprom-petrol.rs
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Best Technological
Innovations
Best Technological Innovations
Serbia has systemically defined the support for the development of innovative society and the creation
of a modern knowledge-based economy starting from the fact that innovations are the basis for the
competitiveness of any economy. Legal regulations in Serbia in the field of innovative activities and
intellectual property are harmonized with EU legislation thereby creating the conditions for the development of industrially applicable ideas and attracting foreign investors.
In this publication, we are going to present the Strawberry Tree – one of the most attractive Serbian innovations that has recently been presented at the squares of several world capitals and has achieved a
notable success at international competitions of innovators.
Also, we are going to present the finalists of last year’s national competition “Best technological innovation” that has been successfully organised by the Ministry of Education, Science and Technological
Development, Chamber of Commerce and Industry of Serbia, Faculty of Tehnical Sciences, Novi Sad,
Intellectual Property Office and Radio Television of Serbia for ten years. So far, this competition has involved about 1,600 teams with over 6,000 participants and over 70 high-tech companies have been established creating products with added value and improving the competitiveness of Serbian economy.
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Best Technological Innovations
40
Best Technological Innovations
Strawberry Energy – Strawberry Tree
Strawberry energy develops green and smart urban devices to provide people with energy, connectivity and local information in public spaces. Their Strawberry Tree hangout is a solar urban device
and a smart city platform that provides free mobile phone charging, WiFi Internet, local information
and environmental sensing. So far, over 350,000 users have been actively engaged with 13 Strawberry Trees across Europe.
For this innovation, Strawberry Energy won the first place at the Sustainable Energy week 2011 in
Brussels, the first place at 2014 Verge Conference in the USA and it was also awarded Golden Superbrand in 2013 for the best innovative brand in Serbia. At the 2014 New Cities Summit in Dallas, Texas,
Strawberry Tree was proclaimed as one of the top ten urban innovations that work. This Serbian
company has also been recognized by media across the world. The renowned Financial Times, BBC,
Forbes, TIMES, The Guardia, Mashable and many others have written about their innovations.
www.strawberrye.com
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Best Technological Innovations
42
Best Technological Innovations
Ultrasonic team – Ag Eco Cleaner
Ultrasonic Ag Eco Cleaner represents professional device for water disinfection having new modality of the combination of dual simultaneous action of ultrasound and silver in disinfection process.
The device consists of ultrasound apparatus connected with the system for implementation of dissolved silver in treated water, with expressed and proved antibacterial properties. Synergetic action
of ultrasonic waves and silver is used on inactivation of microorganisms by direct shear and stress in
liquid, formation of hydroxyl radicals and disruption of microbial cell membrane, which exceptionally intensifies antibacterial action of silver.
www.aquainterma.rs
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Best Technological Innovations
44
Best Technological Innovations
Ice – The Procedure and Additive Application in animal Feed
“ICE” is an innovative technology in the field of conservation of plants on farms. It is a completely
new treatment both in Serbia and abroad based on the application of new additives with which the
anaerobic conditions in silos are reached in two hours. Carbon dioxide is used as a gas or dry ice.
”ICE“ technology is 50 times faster than existing techniques.
Advantages of this technology are: inexpensive product, easy application, quality silage making, VIP
status and consistent support. Prospective buyers are all farms which make silage as well as big trade
companies looking for new markets.
“ICE” innovative technology is safe for human and animal health, without pathogenic microorganisms and aflatoxins.
[email protected]
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Best Technological Innovations
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Best Technological Innovations
Epoch team – Combined Farming Machine
Innovative Combined Farming Machine represents proven new technology of soil cultivation. This
means that the combined farming machine is only one passing, without violation of soil structure
and can perform: tillage, fertilization, chopping, stabilization of the soil, sowing and cowering the
seeds.
New technology ensures significant savings (about 100 euro/ha) and increased crop yields (up to
20 percent) due to the new mechanical elements built into the machine. Cost-effectiveness, productivity and profitability are also achieved. In particular, savings are made on: fuel, tractor costs, human
labour, variety of other machines, operation time. With the use of the Combined Farming Machine,
rapid profitability is achieved, even in one season. Manufacturing of this machine fosters production,
employment and exports.
[email protected]
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Best Technological Innovations
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Best Technological Innovations
Brainiacs team – Smarting
Company mBrainTrain has developed a fully mobile, wearable device for recording electrical brain
activity. Flagship product SMARTING allows scientists to bring their high-quality EEG experiments
outside of laboratory environment. It also allows medical doctors to test their neuro-rehabilitation
strategies having the added value stemming from high mobility and the ease of use.
One of the most important new features comes from the fact that users can learn to control their
own brain signals through different interactive training sessions. To enable and ease these interactive sessions, mBrainTrain has coupled its SMARTING system with both computers and Android
based phones and tablets.
Advantages:
1. General and specific research directed towards neuro-rehabilitation can benefit from quantitative
leap enabling truly free brain recordings and possibility for home based use (e.g. in stroke recovery)
2. Special games targeting specific groups can help develop brain skills, e.g. enhance the focus or
decrease effects of dementia with elders (game users benefits)
www.mbraintrain.com
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About Chamber of Commerce and Industry of Serbia
A Reliable Partner
The Chamber of Commerce and Industry of Serbia is the largest national association of businesses in
Serbia. This is an independent, modern and responsible non-budget institution that has put its tradition, experience, knowledge and expertise in the service of its members and the whole economy of
Serbia. The vital commitment of the CCIS is to create the image of Serbia as the country of market
economy, investment opprotunities, open borders and prepared for entering European flows in a competitive way.
Tradition longer than 150 years, available resources and modern organisation that has been established is a guarantee for professional and efficient support to the economy.
The Chamber of Commerce and Industry of Serbia is a national leader in the protection and promotion
of interests of the Serbian economy in the country and abroad:
• Service to business people in daily operations and support in strengthening market competitiveness
• Reliable partner of the Government for the improvement of business environment and investment
opportunities in Serbia
• Reputable member of the international business and chamber community and an important link in
strengthening regional cooperation
The key pillars of activities of the Chamber of Commerce and Industry of Serbia are:
• Representation of members’ interests before government bodies and institutions
• Support to domestic and foreign companies through services, mediation, advice and business information
• Internationalisation via improved international economic cooperation and promotion of Serbia as
an investment destination, and the Serbian economy at home and abroad
• Business education in order to improve knowledge and skills of employees and managers, build
capacities and strengthen domestic economy
An important segment of activities concerns the work of tribunals and foreign trade arbitrations in the
CCIS, as well as fostering good business practice and business code of conduct.
The CCIS is the member of EuroChamber, Association of Balkan Chambers (ABC), it is the part of AdriaticIonian and Black Sea Initiative and has signed over 70 bilateral agreements with partner organisations
in the world. In the last ten years, the CCIS has participated in the implementation of a large number of
international projects financed from the EU Funds, bilateral and donor support programs.
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December 2014
Ten Reasons to Invest in Serbia
4
Resavska 13-15
11000 Belgrade, Serbia
P: +381 11 33 00 910
F: +381 11 32 30 949
E: [email protected]
www.pks.rs
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