FINAL REPORT
March 17 – 20, 2011
EXHIBITION CENTRE PRAGUE LETNANY
www.abf.cz
INTRODUCTORY WORD
FOR GARDEN
FOR GREENERY
Date:
March 17 – 20, 2011
Place:
Exhibition Centre Prague Letnany
Organizer: ABF, a.s.
Set of trade fairs:
Number of exhibitors: 535
Exhibition space net: 11,271 m2
Exhibition space total: 25,000 m2
Number of visitors total: 29,350
FOR GARDEN / FOR GREENERY
Number of exhibitors: 222
(174 FOR GARDEN/48 FOR GREENERY)
Exhibition space net: 4,692 m2
Exhibition space total: 10,000 m2
Dear exhibitors and business friends,
I would like to thank you again for your participation and support of the FOR GARDEN and FOR GREENERY Trade Fairs 2011.
It was just you – the exhibitors and business partners, who had contributed to pleasant atmosphere and successful course
of the trade fairs. The set of five trade fairs has a new conception – the focus on housing, greenery and public places
equipment has surely contributed to higher specialization of all events.
The FOR GARDEN Trade Fair has celebrated a small jubilee this year – five years. During this time the fair became popular
among gardeners and all fans of gardens. This is prooved by growing visitor rate, size of the expositions as well as their
quality. Also the accompanying programme developed. From a former chamber set of seminaries „Trends in garden
creation“ became a whole day conference co-organized by the Association of Greenery Founding and Maintaining.
A logical extention of the trade fair became the FOR GREENERY project – trade fair of public and municipal greenery,
mobiliary and equipment. It was focused mainly on the municipal sphere. A professional guarantee and co-organizer of
Public Greenery Conference became the Ministry of Environment.
I believe that new conception of the trade fairs and especially FOR GARDEN and FOR GREENERY fulfilled your expectations
and was a good start in new season. The feedback and statistics show us it is so. I wish you a successful year and I am
looking forward to meeting you in year 2012.
Trends in garden creation IV: 101
(FOR GARDEN accopmanying programme)
Public Greenery Conference: 75
(FOR GREENERY accompanying programme)
Number of participating states: 8
Ing. Jana Dlouhá
Trade Fair Manager
(Czech Republic, Slowak Republic, Germany, Poland,
Austria, Holland, Italy, Taiwan)
Exhibition Space – m2
Exhibitors
STATISTICS
Preparatory committee
VERNISSAGE
The set of five trade fairs for housing, public areas and greenery FOR HABITAT, FOR FURNITURE, FOR OFFICE,
FOR GARDEN and FOR GREENERY opened its gates to visitors on Thursday, March 17. The trade fairs were festively
opened at a vernissage by the deputy minister of industry and trade Mr. Bedřich Danda, together with director general
of the organizing company Ing. Jaroslav Čížek. Among other recognized guests we would like to mention Mrs. Martina
Pásková, Ph.D. from the ministry of environment.
GUARANTEE:
PROFESSIONAL COOPERATION:
Ing. Martina Pásková, Ph.D.
Ministry of Environment,
Czech Republic
Ing. Jana Šimečková
Association of Greenery Founding
and Maintaining
Doc. Ing. Petr Kučera, Ph.D.
Decane of the Garden Faculty
at the Mendel Agriculture
and Forestry University
Ing. Magdaléna Myšková
Kaščáková
Society for Garden
and Landscape Creation
Ing. Lenka Stroblová
SILVA TAROUCY Research Institute
Ing. Barbora Modrá, DiS.
University for Agriculture, Prague
Jaroslav Čuba
High School for Gardening, Prague 9
Ing. Jan Procházka
Association of Nurseries
Ing. Miroslava Paclová
HORTIservis.cz
Ing. Ondřej Fous
Czech Perenery Association
PROFESSIONAL ACCOMPANYING PROGRAMME
PUBLIC GREENERY
CONFERENCE
All day conference in the framework
of FOR GREENERY Trade Fair,
March 18, 2011, hall Nr. 1
Programme:
Panel discussion I
Citizens participating in public
greenery care
I Františkova alley – restoration of
a path in landscape
I My country – a festive meeting
of counties on Vyšehrad, presentation
of well maintained places
I What do biodiversity and appel
strudel have in common?
I Seed-plot in the middle of Prague
I Dendrological garden – current scope
of employment
Panel discusion II
Citizens participating at public
greenery care - Inspiration from
abroad
I Landscape Award of the Council
of European Union
I Czech landscape award and european
competition Entente Florale
I Citizens participating in public places
care
I Fruit trees – indicator of cultural
landscape
I St. Jiří Park in Pilsen
and CENELC.CZ – Citizen
participating in landscape care
TRENDS IN GARDEN CREATION IV
All day conference in the framework FOR GARDEN, March, 19, 2011, hall Nr. 1
Programme:
I Contemporary trends in garden creation
I Vegetation roofs – using on family houses – examples
I Unconventional solutions of grass spaces in gardens
I How type and quality of grass influences the price
I Competition Garden of year 2010
I Bath ponds in family gardens (from project to realization)
I Garden full of games – winning garden of 2010
I Introducing the winners of Garden of 2011
CO-ORGANIZER:
MEDIA PARTNER:
TREES OF THE YEAR
The exhibition is a part of wholestate public inquiry Tree of the year which is held every year. Its organizers are the Partnership
Foundation, the State fund of Environment, and the Ministry of Environment.
PRAGUE MEMORABLE TREES
An extract from the exhibition of memorable trees from Prague that took place in March in the hall of Škoda palace in the Municipal
Council of the capital city of Prague.
CO-ORGANIZER:
YOUNG ARCHITECT AWARD
An extract from works of 2009 with the topic of public spaces from the competition for young architects held by ABF, a.s.
PHOTO COMPETITION WINTER 2010 – 2011
Exhibition of winter photograph competition which took place on trade fair web pages and facebook.
DAY OF PUBLIC SERVICE
A special day at the FOR GREENERY conference for the representatives of municipal council, building authorities, and another
institutions.
GRAND PRIX / TOP EXPO
GRAND PRIX - BEST EXHIBIT COMPETITION
The professional jury awarded three best exposits of the FOR GARDEN and FOR GREENERY Trade Fairs. More
than fourteen exhibitors with twenty-one exhibits registered to take part in the competition. At the gala evening
for exhibitorst the chairman of the jury Ing. Jitka Trevisan handed over the awards.
PROFESSIONAL
JURY
Ing. Jitka Trevisan
Ing. Aleš Steiner
Mgr. Jiří Pálka
GRAND PRIX Award
I
HBABio s.r.o. – garbage basket for kitchen waste BioMat Combi
Reasons: Czech product connected with edification how to composte, bio origin, bag from decomposable material, sipmle
and functional product.
I
Terasy Expert – terrace material Thermowood parador outdoor
Reasons: material offers a great alternative to exotic wood, easy laying, longevity, optical stability, technological maturity, which
enables using traditional european woods.
I
Intrea – Piko s.r.o. for hammock La Siesta Flora
Reasons: product offers flexible fixation, fabricated from bio cotton, fun for whole family.
EXTERIÉR TRENDY
The goal of the exhibition
and competition is to show the
trends in contemporary garden
creation. Each detail, idea or
composition were appreciated.
The presentations should
represent their designer, his
professionality and creativity.
This year the jury evaluated
works in two categories:
Professional work
1. Atelier Schlitz s.r.o. – for work
„Everlasting Dialog“
2. Flera s.r.o. - for work
„It is not Important to See“
3. Jakub Krulich – Krulichovi
gardening – for work
„Plants of Human Dreams“
TOP EXPO - BEST EXPOSITION COMPETITION
After seeing all expositions of FOR GARDEN
and FOR GREENERY Trade Fairs, professional jury
evaluated the Naturmont s.r.o. exposition as the best
exposition. Above all the jury appreciated simple
modular system and traditional material
in sophisticated design.
GALA EVENING FOR EXHIBITORS
Student work
1. VOŠZ a SZaŠMělník – for work
„Spring corner“
2. SOŠ for building and gardening
Prague 9 – for work
„Garden Harmony“
3. VOŠ and SZeŠ Benešov – for work
“welcoming spring“
MEDIAL PARTNER:
On Friday March 18 a gala evening for exhibitors
took place in Interhotel Ambasador Zlatá Husa –
the GRAND PRIX, TOP EXPO and EXTERIÉR TRENDY
awards were handed over here. After the official
part of the evening there was a dinner, music group
ERRORI took excelent care of the music.
MARKETING CAMPAIGN
During the whole year FOR GARDEN and FOR GREENERY Trade Fairs were presented in professional media. Two
months before the event the advertising included also advertisements in newspaper, news and articles in the
dailies, radio, television, on the internet and by outdoor promotion. The invitation to FOR GARDEN was
presented in popular TV shows.
MEDIA MIX FOR GARDEN AND FOR GREENERY
Dailies: MF DNES, Metro
Professional magazines: Inspirace, Zahrada park krajina, Zahradnictví, Floristika, Parlamentní magazín, Parlament-vládasamospráva, Komunální technika, Dům a zahrada, Flóra na zahradě, Doma atd., Pěkné bydlení, Zahrádkář, Naše krásná zahrada,
Zahradnický kalendář, Chatař & chalupář, Receptář, Vše pro dům/byt/zahradu/hobby, Knihovnička zahrada, Recepty prima nápadů,
Praktik, Grand Bydlení, Business panorama
Internet: www.garten.cz, www.zahrada.cz, www.abecedazahrady.cz, www.zeleneudoli.cz, www.vseprovasdum.cz, www.bydleni.cz,
www.hortinfos.cz, www.zivotnistyl.cz, www.obydleni.cz, www.kdechcibydlet.cz, www.ceskestavby.cz, www.estav.cz, www.novinky.cz,
www.super.cz
Outdoor: Billboards on main routes to Prague, B1 frames on escalators in underground, QS foils on trams in Prague
Radio: Frekvence 1, Evropa 2, radio DJ, Rock Zone, Bonton, Impuls - Praha a střední Čechy
Television: TV Prima – sponsorship of the show „Receptář prima nápadů“, TV Barrandov, 13 cable channels
Events: Press conference in Interhotel Ambassador Zlatá husa, vernissage, accompanying programmes
Direct mail: Direct mail to a database of professionals with honorary tickets (50 000 pcs)
Ê
1. VELETRH VEŘEJNÉ A MESTSKÉ ZELENĚ,
MOBILIÁŘE A VYBAVENÍ
17. 3. – 20. 3. 2011
PRAŽSKÝ VELETRŽNÍ AREÁL LETŇANY
www.forgreenery.cz
KUPON NA 50% SLEVU VSTUPNÉHO
U pokladny vyměňte za zlevněnou vstupenku.
UNIFORM MAIL s TV
Dejte prostor vaší zahradě!
Hledáte inspiraci pro svoji zahradu? Pak si rozhodně nenechte ve dnech 17. – 20.
března 2011 ujít veletrh zahradní architektury, nábytku a techniky FOR GARDEN
v Pražském veletržním areálu Letňany, který představí novinky ze všech myslitelných
zahradních oborů – od projektů přes údržbu až po zahradní dekorace. Součástí expozice budou modelové zahrady a praktické ukázky zahradní techniky. Doprovodný program nabídne celodenní cyklus odborných přednášek, výstavy a soutěže. Největší
novinkou pro rok 2011 je pak osamostatnění veletrhu (spolu s veletrhy pro bydlení
a veřejné prostory) a jeho rozšíření o municipální část FOR GREENERY – 1. veletrh
veřejné a městské zeleně, mobiliáře a vybavení.
V rámci veletrhu se již tradičně představí celá řada domácích i zahraničních
vystavovatelů (vedle zájemců z Německa, Polska a Slovenska nově také
Taiwan a Rakousko). Chybět nebudou „zelené“ expozice členů Svazu zakládání
a údržby zeleně (realizační firmy, zahradní architekti, firmy zabývající se budováním jezírek a biobazénů) a Svazu školkařů. Vítanou inspiraci nabídnou
společnosti z oboru kámen a dřevo v zahradě, např. Brickland, Kamenolom
Javorka, Lipea, HAPex a další. K výrobcům zahradního nábytku se připojí i společnosti zabývající se závlahami, zahradní technikou a doplňky. Odborné přednášky i nevšední atrakce
Návštěvníky čeká také celá řada atrakcí. Rösler Praha – výrobce zahradních
grilů, který zde chystá velkou ostrovní expozici, připravil zároveň ochutnávky
spojené gastronomickou show.
Nevšedním zážitkem bude jistě pro mnohé obří houpací síť rakouské firmy
CHICO Hängematten, která se ve spolupráci s agenturou Dobrý den pokusí
o rekord v počtu sedících návštěvníků.
Veletrh doplní i bohatý doprovodný program – celodenní seminář na téma
zahradní architektura, výběr rostlin a současné trendy v zahradní tvorbě, výběrová výstava a dále soutěže o nejzdařilejší expozici TOP EXPO a nejlepší exponát GRAND PRIX.
Více informací naleznete na www.for-garden.cz.
3E
A&D STUDIO, Ing. arch. Jiří Hakulín
Abstract
AGAVE
ALLCA WAY (www.zeleneudoli.cz)
Andrew/eBMA
Anglická sezona
Antonín Lukscheiter
a-pro
AQUATICA - Petr Koblížek
ASKO
Asociace Entente Florale CZ - Souznění
ASSO
Atelier Schlitz
AUTRONIC
AZ EKOTHERM
AZ zahrada - Tomáš Lelek
B.I.D. services
Betonplot
BG TECHNIK CS
Bobcat CZ
Boels Česká republika
Botanická zahrada hl.m. Prahy
BRICKLAND
CATLER
CCB
Centers publishing
CIME
CLINITEX CZ
COLMEX
Computer Press
Časopisy 2005
Časopisy pro volný čas
Český internet
Český spolek perenářů
Český zahrádkářský svaz
ČZT
ČZU v Praze, Školní lesní podnik v
Kostelci nad Černými lesy
DAKLS
Dana Fulínová - ANTISA
Daniel Teplý
DAVID FORGÁČ - JUMPSAFE
DDD SERVIS
Dominika Bučková Net Press Media
DŘEVOSLAV
DVOŘÁK - svahové sekačky
Ekogreen
ePortály
Euroexpo Exhibitions and Congress
Development
EUROPEAN SERVICE
FAST ČR
FASTRADE
Fine Tech
FIT PARK
FLERA
Floravil
Flowers&HorTech Ukraine 2011
FUN TIME
GABRIEL
Garden Stone
GARTEN&TEAK SEBOX HANDELS
Genius Press
Gospodarstwo Ogrodnicze EDEN
GRAND PRINC
GRENEX
HaK Kladno
HAPex
HAPPY WORLD
Hartman Czech
HBABio
HomeDeco SMP
Hortiflora registr
Husqvarna Česko, o.z. Gardena
HYKRO
HyperMedia
CHICO Hängematten
INET InterEkotechnik
Infotrade Media
Ing. Hana Vymazalová (www.garten.cz)
ing. Hraňová Alena - HRAŇO
ing. Ivan Ivánek
Ing. Jiří Sedlák - VETAS
Ing. Michaela Landová
Ing. Milan Malecký - Pragoflora
Ing. Ondřej Fous
ing. Pavel Schuch
Ing. Roman Koupý
INT
INTERSERVIS Export - Import
INTREA-PIKO
Inzertspoj
IRIMON
Ittec
Ivana Musilová
Jakub Krulich - Zahradnictví Krulichovi
JENA - firma služeb
JIVA - Jirák
KÁMEN BECKE MORAVIA
KAMENOLOM JAVORKA
KODAR GROUP
Komora SOTKVO
Lanit Plast
Lenka Nünning
Leoš Paclík - SAMEZALUZIE.CZ
LESS&FOREST
Lesy hl.m. Prahy - Okrasná školka
Ďáblice
Leutersdorfer Baumschulen Pflazenhandels
Libor Vicher
LIPEA
Lovochemie
LUKA GARDEN
LUKON BULBS
Lupo Media (www.zahrada.cz)
Martin Belšan
Martin Hampl
Mgr. Lenka Moštěková - TOJA
Mgr. Stanislav Janoštík - Hřiště Richter
Milan Rybníček
miVAL - Milan Valášek
MODERNÍ ZAHRADY, Business consulting
MODEST Trade
MTC CZ
NAD KONČICE
Nadace Partnerství
Naturmont
NEXUS GROUP
NUDE Juice and Smoothie
ONYX wood
Parlamentní magazín, Periodical
Parol
Pavel Fajstavr
Pavel Koloušek - fa KOPA
Plant Publicity Holland
PLOTOVÉ STUDIO PP
POGRA
Prago-Media
Pražská vydavatelská společnost
Pražské památné stromy
PRO VOBIS
Profi Press
PROFIGRASS
Rašelina
Reader's Digest
Retail info
Robas
RÖSLER PRAHA
RZ HOBBY
Říha Vladimír - EVK
Sanoma Magazines Praha
Sdružení historických sídel Čech,
Moravy a Slezska
SEED SERVICE
SEMI EURONÁBYTEK
SEMMELROCK STEIN+DESIGN Dlažby
SCHELEX
SIACITY
SMALT
SOLO Praha
SOŠ stavební a zahradnická
SPI TRADE
Společnost pro zahradní krajinářskou
tvorbu
SPORTIS K. Vary
STAR BUILD
STOA - Zahradní minigolf
Stocker
Strom Praha
SUBIO EKO
Svaz českých a moravských výrobních
družstev
Svaz školkařů ČR
Svaz zakládání a údržby zeleně
Světová vína
Svitek Vladimír - SVIH
SWINGING
Symbiom
ŠKOLKY - MONTANO
TEGUZA
Terasy EXPERT - Pokorný Martin
Tomáš Novotný
TRANSFORM
Treewalker
UBUD INTERIER
Uniform Praha
VEFI EUROPA
Venusse
Vladimír Havlíček TRUHLÁŘSTVÍ
Vladimir Krejčíř Zahradnictví
VOŠ a SZeŠ Benešov
VOŠZa a SZaŠ Mělník
Vrbičky, Jiří Rech
VUC services
W & H Exklusiver Asienhandel
W. Kordes Söhne Rossenschulen
Weiss & Wild
WERCO
WORWIC
WPC - WOODPLASTIC
WPC Czech
YVeS
Zahradne centrum - Richtarik
Zahradní centra CS
Zahradnictví Franc
Zahradnictví Jelínek Petr
Zenit
z-ráj
FOR GARDEN
FOR GREENERY EXHIBITORS 2011
Business Team Director
Ing. arch. Maria Wohlrabová
tel.: +420 225 291 244
mobil: +420 739 306 332
e-mail: [email protected]
Trade Fair Manager
FOR GARDEN, FOR GREENERY
Ing. Jana Dlouhá
tel.: +420 225 291 146
mobil: +420 739 003 150
e-mail: [email protected]
Foreign Relations
Mag. Jana Jůdová
tel.: +420 225 291 246
mobil: +420 739 003 135
e-mail: [email protected]
WE INVITE YOU TO A SET OF TRADE FAIRS
FOR HOUSING, PUBLIC PLACES AND GREENERY
FOR GARDEN
FOR GREENERY
FOR HABITAT
FOR FURNITURE
FOR OFFICE
Production
Bc. Alexandra Šukalová
tel.: +420 225 291 141
mobil: +420 739 003 170
e-mail: [email protected]
EXHIBITION CENTRE PRAGUE LETNANY
ABF, a.s.
Trade Fair Administration
Mimoňská 645
190 00 Prague 9 – Prosek
Czech Republic
March 22 – 25, 2012
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FINAL REPORT