7th TRADE FAIR FOR CHILDREN’S PRODUCTS
AND SERVICES
FINAL REPORT
March 31 – April 3, 2011
EXHIBITION CENTRE PRAGUE LETNANY
www.forkids.cz
INTRODUCTORY WORD
Dear exhibitors and business partners,
I would like to thank all of you who took part in FOR KIDS Trade Fair 2011. You have significantly contributed to high
visitor rate and positive atmosphere of the trade fair. Together with simulataneously running trade fairs it became an
important spring event at PVA EXPO PRAGUE.
Already last year grew FOR KIDS larger and most of the exhibitors promissed to participate again. The exhibitors have
exceeded our expectations and have filled even the space intended for accompanying programme.
In the accompanying programme we have focused on wide public and newly on children older than 10 years. Visitors
had a chance to see many interesting stage shows, Cirkus Freestyle has prepared a rich accompanying programme with
exhibition of street sports.
Last but not least a fourwheel race took place at the fair.
In the end I would like to premise plans for the upcomming 8th year of our trade fair which will take place from
April 12 – 15, 2012.
For this year we are preparing a set of trade fairs for family and free time - FOR FAMILY. Traditional Trade Fairs
FOR SENIOR and FOR PETS will take place simultaneously with FOR KIDS Trade Fair. For 8th year of FOR KIDS Trade
Fair 2012 we are planning a special section dedicated to education.
Hana Kovářová
Trade Fair Manager
VERNISSAGE
A set of trade fairs focused on family and free time – FOR FAMILY trade fairs were festively opened by the director general of ABF, a.s.
Ing. Jaroslav Čížek, MBA and the director of free time activities business team Ing. arch. Maria Wohlrabová.
The ribbon was cut by the director general and a famous czech actress Tereza Kostková – patroness of an endowment fund Veselý Senior.
Among other recognized guests there was Mrs. Lenka Kopecká – secretary of Veselý Senior endowment fund, Michal Veber –
secretary of the Association of Travel Agencies and Eva Marlen Hodek and Jiří Šťastný – Association for Game and Toy.
FOR KIDS
Term:
March 31 – April 3, 2011
Place:
PVA EXPO PRAGUE
Organizer: ABF, a.s.
Set of trade fairs:
Number of exhibitors: 212
Exhibition space net: 4,700 m2
Exhibitions pace total: 9,750 m2
Number of visitors: 31,440
(set of FOR FAMILY Trade Fairs)
GALA EVENING FOR EXHIBITORS
On Friday April 1, 2011 a gala evening for exhibitors took place
in the Exhibition Centre Prague Letnany. The results of GRAND PRIX and TOP EXPO
competition were anounced here. After an official part of the evening exhibitors
could enjoy their dinner and listen to music.
BEST EXHIBIT AWARD – GRAND PRIX 2011
This year professional jury handed over three GRAND PRIX at the FOR KIDS Trade Fair. Twenty one exhibitors joined in the
competition and registered thirty six products.
Ing. Monika Hegedusova from Test Institute of Light Industry - dapartment for products for children handed over the prices at a gala
evening for exhibitors.
GRAND PRIX AWARD
1st PLACE / SMART: Day and Night
Company: MINIDOK s.r.o.
Reasons: Combination of a game and brainteaser, which develops the motorics of a child, logical thinking and visual perception for
reasonable price.
2nd PLACE / Multifunctional BABY BAG BUNKER
Company: KIDDIES s.r.o.
Reasons: Multifunctional baby bag made out of pleasant material, high utility value
for reasonable price.
3rd PLACE / Tridio What’s next? – didactic game for children
Company: H.S.H. Sport s.r.o.
Reasons: Game, that develops logical thinking for wide age spektrum for reasonable
price.
Best exposition competition – TOP EXPO
1st PLACE / Company DELSO
INTERIÉRY s.r.o.
Reasons: The exposition introduces
furniture for children’s room with original
design and colourful composition. The
furniture was made in the Czech Republic.
This set is characteristics by a large
variability of elements and supports the
personality of a child.
These qualities are well used in the whole
composition of the exposition.
ACCOMPANYING PROGRAMME
PROMOTION TEAM PRAGUE AND METROPOLITAN POLICE OF THE CAPITAL CITY OF PRAGUE
Programme focused on children’s safety in road traffic.
Traffic playground. Issuing of children’s driving licences.
HOUSE OF CHILDREN AND YOUTH OF THE CAPITAL CITY OF PRAGUE
Stage performances. Bouncing castle, world of Harry Potter.
DIAMOND CATS
Performance of girl’s singing and dancing group.
PŘEKLEP
Dance group focused on clogging and country.
CIRKUS FREESTYLE
Exhibitions of European and Czech champions in freestyle sports.
Freestyle Frisbee, Freestyle Socer and Footbag.
DISCOTOYS
Podium shows and competitions for trade fair visitors.
INKA RYBÁŘOVÁ
Podium shows, songs and competitions for children.
CHILDREN’S FACE OF THE YEAR
Winner of the fifth year
of CHILDREN’S FACE visitor’s
competition is Tomáš Herc.
Tomáš Herc
Matěj Sládek
Karolína Veselá
MARKETING CAMPAIGN
Seventh trade fair of children’s products and services FOR KIDS was presented during the wohle year especially
in specialised media. Two months before the trade fair the promotion was supported by articles in the dailies, radio,
television, on the internet and by outdoor promotion. Invitation to FOR KIDS was in the morning tv show “Dobré
ráno s Jedničkou“ on ČT 1. The organizer has invested a lot of financial resources into the media campaign.
FOR KIDS MEDIA MIX
Dailies: MF Dnes, Deník Středočeský, Deník jižní Čechy, Deník západní Čechy, Deník severní Čechy, Deník východní Čechy, Deník
Vysočina, Deník jižní Morava, Deník střední Morava, Deník severní Morava
Professional magazines: Miminko, Méďa Pusík, Děti a my, Hračky a hry, IN-PRAGUE, Můj vláček, Maminka, Sluníčko,
Osmička, Svět textilu, Vlasta, Katka
Internet: www.babyonline.cz, www.uzlicek.cz, www.e-mimino.cz, www.chytrazena.cz, www.estav.cz, www.ententyky.cz,
www.babyweb.cz, www.rodicum.com
Outdoor: billboards on main routes to Prague, B1 frames at excalators in underground, QS foils on trams in Prague, LED screens
in shopping centers, concave car
Indoor: flyers, honorary tickets in centres for children and mothers, posters at schools and kindergartens in the capital city
Radio: Frekvence 1, Evropa 2, rádio DJ, Rock Zone, Bonton, Impuls - Praha a Střední Čechy, Radiožurnál
Television: ČT 1 – “Dobré ráno s Jedničkou“ morning TV show
Events: Press conference in hotel Ambassador, vernissage, accompanying programme
Direct mail: Direct mail to a database of professionals with honorary tickets
The trade fair organizer in cooperation with FILIP Media, a.s. published a Trade Fair Guide (20,000 pcs), which was distributed
to exhibitors and into mailboxes in Prague.
7. VELETRH POTŘEB PRO DĚTI
Souběžně probíhají veletrhy
www.forkids.cz
31. 3 – 3. 4. 2011
PRAŽSKÝ VELETRŽNÍ AREÁL LETŇANY
www.abf.cz
4baby.cz
ACE jazykové studio
Active Holiday(Mamaja)
Adart Computers s.r.o.
ADC BLACKFIRE s.r.o.
AFFINITY MEDIA s.r.o.
ALBI ČR a.s.
Amerstone s.r.o.
Andrea Kořínková
Anna Třísková
Apart Centrum volného času
Atelier Nostalgie
Aviva živnotní pojišťovna
AZ Products
BABY DIREKKT s.r.o.
Babydesing group
Babynosítka.cz
BABYONLINE s.r.o.
BABYPOINT- Hana Gergelová
Best For Kids
BO-MA Trading
Britomex
BW Trade s.r.o
Caltová Daniela - Kocarky.cz
Cannabis Pharma Derm
CCB s.r.o.
CG Greetings CZ s.r.o.
Citybikes s.r.o.
Cízler Rudolf
Computer Press a.s.
Conquest
Cord Blood Center CZ, s.r.o.
Česká federace freestyle disku o.s.
ČZT, s.r.o.
D.ANNE s.r.o.
D.P.K. (Mamaja)
Daniel Sklenář - FashionFamily
Daniela Steinmetzová
Danweiss s.r.o.
DARRÉ Náchod
David Forgáč, JumpSafe
DELSO s.r.o.
DEPEMO- Petr Faukner
Dodavatelský servis
Dřevoslav s.r.o.
EDISN - Daniel Pavlát
EFEKTA MODE s.r.o.
Efko karton
Emil Kleman
English Menu s.r.o.
Euromedia Group k.s.
EUROtest s.r.o.
FARMERS (Mamaja)
Fine Promo s.r.o.
Fine Tech s.r.o.
Firts Bike
Flora servis
Fontana Watercoolers
For Four Group
Freds swim academy CZ s.r.o.
FUN TIME
Gizela Růžičková
Globus
H.S.H. Sport s.r.o.
Haipa - Daipa s.r.o.
Hana Píchová
Hana Tomášková
Handy Pen
Helena Bódisová - ICATEX
Herold
Hugo Patricio Paredes
Charita Strážnice
I.B.C.
Idea Import
Igor Skalický - Jasík
Ilona Karbusová
Ing. Karel Váňa
Ing. Miloslav Kaválek - PLETEX
INTREA - PIKO s.r.o.
Jan Tříska
Jan Zeman - biopekárna Zemanka
Jana Jirsová
Jana Šandorová
Ježek Josef
Jiří Hráček
Jitka Netušilová
KAARSGAREN
Karolína Hrdličková
KIKKO CZ s.r.o.
KODAR GROUP
Krajewsky - Scarlett
Kreativní svět s.r.o.
Ladislav Rojík
LAMPS, a.s.
Legáček & Darovánek s.r.o.
Lepeeto
LETRIS s.r.o.
Libor Zavřel
LIFE Sport
LIJANA- Lipinová Jana
Li-Po a.s.
LORYS CZ
LOWLANDS INT. s.r.o.
Lucie Halamová
Luisen s.r.o.
Magazín Předškoláci
MALVEL s.r.o.
MALÝ GÉNIUS s.r.o.
MAMAJA group s.r.o.
MAPA Spontex Volf (NUK)
Marcela Ptáčková
Markéta Novotná
Markéta Tůmová
Martina Vondřichová
MaxIQ
MAYER CZ spol. s r.o.
MEDIFRANK
MENUG s.r..o.
Mevea
Mgr. Lenka Procházková, výtvarnice
MIBO
Microsoft s.r.o
Michaela Sharhagová
Michal Coubal
MIM- Ivana Machová
MIMI Plus s.r.o.
Mindok
Miroslav Jahoda
Miroslav Opletal - Dítě roku
Miroslava Udržalová - Amosek
Modrá pyramida stavební spořitelna
Monika Schusserová
MTC CZ s.r.o
NEXTÍK - Diana Ledvinová
NO+BL
OLYMPToy s.r.o.
Palubky-cz
Pana s.r.o.
Pavel Borovec
Pavel Vykoupil
Petr Hykel
Petr Vočadlo - Topmedia
Petra Zmožková
Piková Irena
PLETEX s.r.o.
Plinky.cz
Polabské mlékárny
POLFA - Pavel Faško
PRAGO - MEDIA s.r.o.
Pražská vydavatelská společnost
PRESS-PYGMALION s.r.o.
PROMO TÝM
Radek Budina
Radim Pečka
RDX - Jaroslava Mudráková
Reja Europe s.r.o.
René Hejna
ROLOS CZ
Roman Rajnoch
RUBICO
RUPA s.r.o.
Říha Vladimír - EVK
SČMVD
Schweizer CZ s.r.o.
Simmy s.r.o.
Siska
Siska, s.ro.
Soňa Belaková
Space4kids s.r.o.
SQUEEZE FACTORY s.r.o.
Strategic Consulting
Studio pro ženy
Špuntík s.r.o.
Švihel - Móda v dešti s.r.o
TIMES
Tomáš Hokr
Total Brokers partners
TransAlpinus s.r.o.
Twint, s.r.o.
TZÚS Praha
Uniform Praha s.r.o.
Václav Aleš
Věra Hypšová
VICTORIA POINT
Vitpea - Vít Hůlka
Vladeko
Vladislav Moravec
VLČEK- Drahomíra Vlčková
Vydeko Kutná Hora
WE MAKE MEDIA s.r.o.
WM Profi
WPC Czech
Zuzana Michalíková - Oriflame
EXHIBITORS 2011
Business Team Director
Ing. arch. Maria Wohlrabová
tel.: +420 225 291 244
mobil: +420 739 306 332
e-mail: [email protected]
Trade Fair Manager
Hana Kovářová
tel.: +420 225 291 161
mobil: +420 739 003 153
e-mail: [email protected]
Production
Andrea Rossmannová
tel.: +420 225 291 147
fax: +420 225 291 191
mobil: +420 739 003 160
e-mail: [email protected]
Foreign Relations
Mag. Jana Jůdová
tel.: +420 225 291 246
mobil: +420 739 003 135
e-mail: [email protected]
WE WOULD LIKE TO INTIVE YOU TO THE
8th YEAR OF TRADE FAIR FOR CHILDREN’S PRODUCTS AND SERVICES
WHICH TAKES PLACE IN THE FRAMEWORK
OF TRADE FAIRS FOR FAMILY AND FREE TIME
PVA EXPO PRAGUE
ABF, a.s.
Trade Fair Administration
Mimoňská 645
190 00 Prague 9 – Prosek
Czech Republic
April 12 –15, 2012
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Final report