ÖZGEÇMİŞ
1. Adı Soyadı
İletişim Bilgileri
Mail
:Ezgi Akpinar
2. Doğum Tarihi
: 29/01/1984
3. Unvanı
: Yardimci Docent
4. Öğrenim Durumu
: Doktora
Derece
Lisans
Yüksek Lisans
Doktora
: [email protected]
Alan
Isletme, Ekonomi
Pazarlama
Pazarlama
Üniversite
Koc Universitesi
Tilburg Universitesi
Erasmus Universitesi
Yıl
2005
2006
2013
5. Akademik Unvanlar
Yardimci Docent, Vrije University, Amsterdam, Hollanda, 2013-2014
Ziyaretci Ogretim Gorevlisi, Sabanci Universitesi, Kasim 2013
Ziyaretci Ogretim Gorevlisi, Wharton Business School, University of Pennsylvania (2011-2012)
6. Yönetilen Yüksek Lisans ve Doktora Tezleri
6.1. Yüksek Lisans Tezleri
Kovacheva, A., Effect of Self-Construal and Emotions in Donation Behavior, Erasmus University, 2011.
Naydenov, D., Making Campaigns Secret Boost Sharing, Erasmus University, 2012.
Montesant R., Effect of Funder Comments on Crowdsourcing Success, Erasmus University, 2012.
Farleyna L., Effect of Sprituality on Willingness to Pay, Vrije University, 2013
de Fitjer, J., Do Interdepedents Narrowcast on Facebook and Independent Broadcast on Twitter?, Vrije University,
2013.
Biharie, K., Effect if Language on Webcare Effectiveness,,Vrije University, 2013.
van der Woude, P., Role of Pictorial and Textual Features in Ads: A Regulatory Focus Perspective, , Vrije University,
2013.
6.2. Doktora Tezleri
7. Yayınlar
7.1. Uluslar arası hakemli dergilerde yayınlanan makaleler
7.2. Uluslar arası bilimsel toplantılarda sunulan ve bildiri kitabında (Proceeding) basılan bildiriler.
Akpinar, E. ve C. Berger (2013) “Valuable Virality,” European Marketing Academy 42th Conference, Istanbul.
Akpinar E., P. Verlegh ve A. Smidts (2013) , “What Makes Consumers Share Product Harm Information,” Advances
in Consumer Research Volume 41, eds. Simona Botti, Aparna Labroo, Chicago, IL : Association for Consumer
Research.
Akpinar, E. ve C. Berger (2013) “How Senses Shape Language: The Cultural Success of Sensory Metaphors,” Society
for Consumer Psychology, Texas Austin.
Akpinar, E. ve C. Berger (2012) ,"Cultural Success of Sensory Metaphors", Advances in Consumer Research Volume
40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research,.
Akpinar, E. ve C. Berger (2012) ,"Valuable Virality: the Effect of Advertising Appeals and Brand Integralness",
Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth,
MN : Association for Consumer Research,.
Vohs, K. ve E. Akpinar (2011) ,"Can Religion and Money Substitute For Each Other?", Advances in Consumer
Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association
for Consumer Research.
Akpinar, E. ve K. Vohs (2010) “The Effects of Religious and Money Primes on Coping with Negative Situations
(2010), “Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van
Osselaer, Duluth, MN : Association for Consumer Research.
7.3. Yazılan Uluslar arası kitaplar veya kitaplarda bölümler.
7.4. Ulusal hakemli dergilerde yayınlanan makaleler
7.5. Ulusal bilimsel toplantılarda sunulan bildiri kitabında basılan bildiriler
Akpinar E., P. Verlegh ve A. Smidts (2010) “Transmission of Negative Publicity: The Impact of Personal Relevance
and Self-Construal of Consumers,” European Marketing Academy Doctoral Colloquium, Copenhagen.
7.6 Diğer Yayınlar
Akpinar E. (2014) “Maak van je viral een Trojaans paard”, Tijdschrift voor Marketing.
8.Projeler
Teixeira T., S. Puntoni ve E. Akpinar , “Attracting Attention in Ads: When to Build and When to Borrow
Entertainment?”
Berger J. ve E. Akpinar, “Why Do Secrets Get Shared?”
Akpinar E. ve J. Berger, “Valuable Virality”.
Akpinar E. ve J. Berger, “How Senses Shape Language”.
Akpinar E., Verlegh P. ve Smidts, “Why Consumers Share Product Harm Information”.
Akpinar E. ve K. Vohs, “Money As a Psychological Substitute”.
Turut O., K. Dogerlioglu Demir ve E. Akpinar, “Two Sided Messages in Advertising and Consumer Reviews”.
9.İdari Görevler
Vrije Universitesi, Yuksek Lisans Programi Komite Uyesi
Vrije Universitesi, Davranis Labaraturari Komite Kurul Uyesi
Information Systems Research, Dergi Hakemiligi
Journal of Consumer Research, Dergi Hakemligi
European Marketing Academy Konferansi Hakemligi (2010-2011-2012-2013)
Association for Consumer Research Konferansi Hakemligi (2010-2011-2012-2013)
Erasmus Universitesi Yuksek Lisans Odulleri Juri Uyeligi, 2009-2010
10.Bilimsel Kuruluşlara Üyelikleri
Association for Consumer Research
Association for Psychological Science,
Society for Consumer Psychology
European Marketing Academy
11.Ödüller
ERIM Arastirma Odulu (4000 €), 2013
47th AMA Sheth Foundation Doctoral Consortium Fellow, 2012
Wharton School Ziyaretci Ogretim Gorevlisi Bursu (10.000 €), 2011-2012
Erasmus Trustfonds Arastirma Bursu (3000 €), 2009- 2011
Arthur C. Nielsen Global Takim Odulu, 2007
Nielsen Yaraticilik Odulu, 2007
Tilburg Universitesi Basari Bursu, 2005-2006
Koc University Basari Bursu, 2001-2005
Koc University Vehbi Onur Odulu, 2001-2002-2003
Mef Lisesi Okul Birinciligi, 2001
12.Son iki yılda verdiği lisans ve lisansüstü düzeyindeki dersler
Akademik Yıl
Dönem
Dersin Adı
Haftalık Saati
2014
Bahar
Viral Pazarlama*
3
4
Öğrenci
Sayısı
40
2014
Bahar
Pazarlama Entegrasyon*
2
2
140
2013
Guz
Pazarlamaya Giris
3
3
160
2013
Bahar
Tuketici Davranisi
3
3
60
Teorik
* İşaretli dersler, yüksek lisans dersleridir.
Uygulama
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ÖZGEÇMİŞ