CONFERENCE PROGRAMME
4 September 2014
10:00 – 12:00
Opening Ceremony
13:00 – 15:00
Promotion activities in Turkey and Industrial Analysis
(Telecommunication and Transport)
Session Chairman: Prof. Dr. Serdar Pirtini – Marmara University
Mr.Bahattin Topçu - Marketing Product Manager of Ford Otosan
Mrs. Gizem Keçeci – Head of Corporate Affairs & Diversity of Vodafone Turkey (GSM
Mobile Operator)
Mr. Alpay Alptekin – Marketing Communications Division Head of Turkcell (GSM Mobile
Operator)
Mr. Zeki Çukur – Corporate Communications Director of THY (Turkish Airlines)
Mrs.Meltem ERSÖZ - Marketig Director of AVEA (GSM Mobile Operator)
5 September 2014
10:00 – 12:00
Promotion in Digital World
Session Chairman: Prof. Dr. İbrahim Kırcova – Yıldız Technical University
Mr.Mustafa İçil – Middle East and Turkey Ex General Manager of Google
Mr.Arda Kertmelioğlu – Founder and Vice President for Marketing of Mobilera (Mobile
Marketing and Advertising Company)
Mr.Ahmet KIRTOK – Pradma (Digital Marketing Agent)
Mr.Hakkı Arıkan – Head of Marketing Division, Markafoni (Shopping Portal)
6 September 2014
13:00 – 15:00
Promotiona through the eyes of Brand Managers
Session Chairman: Associate Professor Mr. Kaan Varnalı – İstanbul Bilgi University
Mrs. İrem Poyraz - Corporate Communications Manager, SABANCI HOLDING
Mrs.Oya Ünlü Kızıl - Corporate Communications and External Affairs Director, KOÇ
HOLDING
Mrs.Merve Turan - Peugeot Marketing&Communication Executive, PEUGEOT
Mr.Yüksel Gökbulut – Sales and Marketing, Market Development and Corporate
Relations Director, Anadolu Efes
KEYNOTE SESSIONS
E- trade and Promotion Management
Mr.Sina Afra – Founding Partner of Markafoni*
Mr.Nevzat Aydın – CEO of yemeksepeti.com*
Mr.Hakan Baş –Founding Partner of Lidyana*
Perception Management and Promotion
Mr.Ali Sabancı – Chairman of the board, Pegasus Airlines
Alternative Digital Gifts to Traditional Promotional Give Aways
Mr.Erkan Akdemir – General Manager, Avea
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CONFERENCE PROGRAMME 4 September 2014 10:00 – 12:00