International Conference of Business-Related Scientific Research
Synthesis 2015 Conference Programme
April 16 - 17, 2015.
Singidunum University
Kumodraška 261a (Boulevard Peka Dapčevića)
www.synthesis.singidunum.ac.rs
April 16th, 2015.
09:00 – 09:45 Registration
10:00 – 10:45 Welcome Speech & Plenary Session
presents
International Scientific Conference of IT
and Business-Related Research
synthesis 2015
” It is the perfect platform to discuss the latest developments in the fields of the
Internet and development perspectives, information security and cryptographic
applications, applied informatics and education, energy efficiency and distributed
systems, advanced engineering systems, contemporary business and
management, finance and banking, tourism and hospitality, marketing and
trade, geographic information systems, modern forms of entrepreneurship and
investment, human resource management, accounting and insurance, business
law, language for specific purposes (LSP).”
Prof. Milovan Stanišić, Ph.D, Singidunum University, rector
Prof. Andrea Simoncelli, Ph.D, Generali Osiguranje Serbia, CEO
Prof. Milan Janković, Ph.D, RATEL, Serbia, CEO
Prof. Irfan Arikan, Ph.D, IMC University of Applied Sciences,
Krems, Austria
11:00 – 11:30 Coffee Break
11:30 – 13:30 Parallel sessions
13:30 – 14:30 Lunch break
14:30 – 15:30 Parallel sessions
14:30 – 15:30 Student sessions
15:30 – 16:00 Afternoon Coffee Break
16:00 – 17:00 Poster sessions
16 - 17, 2015.
Belgrade, Serbia
BUSINESS Session (11:30 - 12:30 h)
amphitheater 046
MENADŽMENT I HR SESIJA (11:30 - 13:30 h)
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Miroslav Trifunović / Nemanja Stanišić
Jelena Đorđević Boljanović
Title of the paper
Improvement of the process of school principals’ professional
development in the field of management
Snežana Đorđević,
Jasmina Vesić Vasović,
Miroslav Radojičić, Zoran Nešić
Goranka Knežević,
Vladan Pavlović,
Predrag Vukadinović
Quality of derivative instruments disclosure in accordance with the IFRS 7
Creativity in Management: Design Thinking Process and Busisness Model
Canvas
Milena Sokolić
Goranka Knežević, Isidora
Ljumović, Vladan Pavlović
Access to finance in Serbia: The use of mezzanine instruments
MRP System using as Project Scheduling Method with Time: Case study
Construction project in Libya
Abdallah Ali Imetieg,
Miroslav Lutovac
Miroslav Trifunović / Nemanja Stanišić
Title of the paper
Author(s)
Tamara Višnić, Milica Began
Inovacije, pametna specijalizacija i regionalizacija – ključni pristupi za
jačanje konkurentnosti u turizmu
Jovan Popesku
Distributing tourism and travel services in Serbia - traditional travel
agencies vs. online distribution
Vesna Spasić, Danijel Pavlović,
Nenad Stanić
Utilization of selection methods in hospitality
Teodora Rebić, Lazar Dražeta,
Borivoje Đokić
IT Session (14:30 - 15:30 h)
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Mladen Veinović / Aleksandar Jevremović
Approximate Search for Big Data with Applications in Information
Security: A Survey
Standards implementation in Cloud forensics
Aggregation Functions as a Base for Decision Making
Quantity of experience with Web 2.0 technologies through the lens of
knowledge management system framework creation
Contemporary electronics with LTSpice and Mathematica
Privacy protection on Facebook, Twitter and LinkedIn
Risk assessment methodology in use of mobile phones
Primjena sistema mjerenja performansi u javnoj organizaciji
Istraživanje podataka iz budućnosti: HR trendovi u 2015. godini
Author(s)
Slobodan Petrović
Vladimir Dobrosavljevic,
Mladen Veinovic, Ivan Barac
Ljudski kapital u funkciji povećanja konkurentnosti privrede Srbije
Miroslav Lutovac, Vladimir
Mladenović
Vida M. Vilić,
Ivan H. Radenković
Ana Bašić,
Predrag Popović
Zoran Stevanović,
Lazar Dražeta
Jelena Đorđević Boljanović,
Gordana Dobrijević, Vladimir
Džamić, Filip Đoković
Saša Perić
Vladimir Mitrović,
Ivana Mitrović
Značaj interorganizacionih odnosa za kreiranje zajedničke vrednosti
Mirjana Petković, Snežana
Lazarević, Jelena Lukić
Motivacija zaposlenih u Srbiji
Dario Šalić, Danilo Golijanin,
Slavko Alčaković
Gordana Nikić
SESIJA ENERGETSKA EFIKASNOST (11:30 - 13:30 h)
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Dragan Cvetković
Naziv rada
Metode unapređenja energetske efikasnosti u zgradarstvu
Autori
Nikola Minić, Višnja Vušković
Minić, Miroslav Knežević
Energetska efikasnosti kao uslov održivog razvoja lokalne zajednice
Duško Gvozdenović,
Dragan S. Marković
Upravljanje obnavljanjem flote putničkih automobila Srbije
Radomir Mijailović
Postupci za povećanje energetske efikasnosti elektronskih uređaja
Geometrijsko modeliranje uticaja energetske efikasnosti na nivo kvaliteta
poštanske usluge
Miroslav Lazić
Milina Živanović, Dragan
Lazarević, Aleksandar Trifunović
Primena računarskih sistema u modnom dizajnu sa tendencijom
prilagođavanja unikatnih modela serijskoj proizvodnji
Marina Kocareva
Ranisavljev, Mirjana Reljić,
Nikola Maksimović
Metalizacija velikim brzinama u struji produkata sagorevanja - HVOF
Aleksandar Maslarević,
Bratislav Rajičić,
Gordana Bakić, Miloš Đukić,
Aleksandar Đorđević
Analiza izbora odgovarajućeg servomehanizma upravljačkog sistema
motornih vozila
Pametne fabrike: Fabrike budućnosti (Industrija 4.0)
Simulacija odnosa simbol/šum i energetske efikasnosti upotrebom
algebarskih računarski alata - slučaj OFDM prijemnika
Endre Pap
Mladen Đ. Veinović,
Mladen M. Opačić
Autori
Ivana Pećanac, Lazar Dražeta,
Borivoje Đokić
Nesigurnost zaposlenja, stres i produktivnost zaposlenih
Slobodan Čerović,
Miroslav Knežević,
Dragoljub Barjaktarović,
Nataša Sekulović, Filip Đoković
Geoheritage Sites in the Function of Geotourism Development in the
Republic of Serbia
Title of the paper
Efektivnost metoda regrutovanja u procesu popunjavanja pozicija
Poželjne emocionalne kompetencije i osobine ličnosti u kontekstu
poslovne komunikacije i timskog rada
TOURISM Session (12:30 - 13:30 h)
amphitheater 046
The impact of the economic crisis and non-economic factors on the
tourism industry on Zlatibor
Naziv rada
Author(s)
Mogućnosti savremenih uređaja za zavarivanje MAG / MIG postupkom
Energy at the Crossroads
Zoran Majkić
Dragan Vuksanović, Jelena
Ugarak, Davor Korčok
Vladimir Mladenović, Miroslav
Lutovac
Uroš Lukić, Radica Prokić
Cvetković, Olivera Popović,
Radomir Jovičić, Meri Burzić,
Branko Zrilić
Miroslav Trifunović
Aerodinamički koeficijent sile otpora vazduha pri simetričnom
opstrujavanju letelice
Dušan Regodić, Damir Jerković,
Aleksandar Jevremović,
Nenad Ristić, Marija Matotek
Emisija zagađujućih materija i primena GIS-a
Milan Stojanović,
Dušan Regodić, Verka Jovanović
Language for Specific Purposes Session (11:30 - 13:30 h)
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IT SESIJA (11:30 - 13:30 h / 14:30 - 15:30 h)
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Nataša Stanišić / Vera Ošmjanski
Naziv rada
Valentina Bošković, Ivana
Tomić, Nataša Stanišić
The importance of intercultural business communication and business
language learning
Katarina Milosavljević, Vesna
Čelik Babić, Katarina Držajić
Difficulties in Interpreting and Translating Chinese for Specific Purposes
Dragana Spasic, Anita Jankovic,
Milica Spasic-Stojkovic
Biljana Simić Veličković
Marina Milovanović, Aleksandra
Gagić, Maja Veljković Michos,
Ana Petrović
Spanish for Specific Purposes: Tourism
Olivera Popović, Radica Prokić
Cvetković, Uroš Lukić, Radomir
Jovičić, Dragan Cvetković
Jezik struke: Zavarivanje danas
Upotreba rodno ravnopravnih naziva zanimanja u engleskom jeziku
struke u Srbiji
Ivana J. Vranić, Mirjana J.
Dišević, Dragica D. Mirković
Učenje engleskog jezika struke u visokoškolskim ustanovama u Srbiji:
metode, saveti i primeri
Tamara Stefanović, Vanja
Vukčević, Ana KažanegraVeličković, Vesna Jokanović
SESIJA TURIZAM (14:30 - 15:30 h)
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Razvoj seoskog turizma – mogućnost suzbijanja depopulacije u opštini
Trstenik
Analogija obuke zaposlenih i zadovoljstva korisnika u hotelijerstvu
Istraživanje stavova lokalnog stanovništva u funkciji održivog razvoja
turizma u Herceg - Novom
Electronic monitoring devices and data processing
Mechanisms for Protecting the Right to Privacy and Personal Data on
Social Networks
Comparison of TVWS Standards
System Performances in the Presence of One Fast Weibull and One Slow
Gamma fading
Anti-plagiarism Software: Usage, Effectiveness and Issues
Privacy Friendly Biometrics
Autori
Mirjana Dubičanin, Darija Lunić
Aleksandra Aleksić
Irena Jovanović
Vida M. Vilić
Dejan S. Vujic, Miroslav L. Dukic
Predrag Lekić, Boško
Radovanović, Petar Spalević,
Stefan Panić, Mihajlo Č.
Stefanović, Branimir Jakšić
Marina Marjanović, Violeta
Tomašević, Dejan Živković
Milivoj Mrdaković,
Saša Adamović
Melita Jovanović Tončev,
Marija Kostić, Vladimir Džamić
Kauzalnost medija i agresije
Bisera Jevtić, Aleksandar Vasić
Analiza poslovnih praksi i perspektiva razvoja na tržištu marketinških
istraživanja na Internetu u Srbiji
Nikolina Ljepava,
Radmila Janičić
Poređenje performansi različitih metoda detekcije ivice u digitalnoj slici
Hana Stefanović, Svetlana
Štrbac-Savić, Dejan Milić
Ana Uzelac, Snežana
Mladenović, Dragan Zoranović,
Stefan Zdravković, Slađana
Janković
Kriterijumi za evaluaciju simulatora računarskih mreža
Zoran Jovanović, Aleksandar
Jevremović, Nenad Jovanović
Evaluacija bezbednosti Web servisa u Cloudu sa studijom slučaja – Dropbox
Stefan Janićijević,
Saša Adamović, Marko Šarac,
Dušan Stamenković
Optimizing corporate Information Security Management in the post
“Heartbleed” world
Comparative analysis of unicast routing protocols in MANET networks
Applying GIS in GeoModeling of Social Networks
FlyBit - On-line Random Number Generator
Komparativna analiza privatnog i državnog elektronskog novca
Bezbednosni aspekti kod elektronskih ličnih karata nove generacije
Grafička organizacija i izvrsnost
www.synthesis.singidunum.ac.rs
Autori
Zaklina Spalevic, Milos Ilic,
Petar Spalevic
Od tradicionalnog ka elektronskom Word-of-mouth marketingu
Određivanje zadovoljstva studenata predavanjem metodama mašinskog
učenja
Nataša Sekulović
Naziv rada
Naziv rada
Autori
Business English versus General English: an Example of English Studies
at Singidunum University
ESP Course Design for the 21st Century: Hybrid Learning and Team
Teaching
Miroslav Lutovac / Verka Jovanović
Viktor Polić
Dejan Tepšić , Mladen Veinović
Đorđe Vukelić, Verka Jovanović
Milomir Tatović, Saša Adamović,
Milan Milosavljević
Nenad Tomić
Andreja Samčović,
Svetlana Čičević, Milkica Nešić
Srđan Stanojković
Analiza kvaliteta različitih formata digitalne slike
Ratko Ivković, Ivana Milošević,
Tatjana Petrović,
Nebojša Ivković,
Dragiša R. Miljković
Timeline of Median filter
Ratko Ivković , Ivana Milosević,
Mile Petrovica,
Branko Gvozdica
www.synthesis.singidunum.ac.rs
SESIJA FINANSIJE I BANKARSTVO (11:30 - 13:30 h / 14:30 - 15:30 h)
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Lidija Barjaktarević / Goranka Knežević
Naziv rada
Autori
Profitabilnost bankarskog sektora Srbije: pre i tokom krize
Mobilno bankarstvo kao inovacija u sektoru finansijskih usluga
Uporedni prikaz implementacije koncepta javno-privatnog partnerstva u
odabranim zemljama centralne i jugoistočne Evrope
Dehumanizacija kao izazov ekonomije informacionog doba
Međunarodni merdžeri i akvizicije (M&A) kao savremeni oblik investicija
globalne ekonomije
Nataša Spahić, Petar Tomić
Jelena Lukić, Vladimir Mirković
Zoran Grubišić, Ismail
Musabegović, Sandra
Kamenković
Dragan Đurđević, Miroslav
Stevanović
Jelena Popov
Virtuelno preduzetništvo: Obrazovanje za inženjere i menadžere
Zoran Rakićević, Jasmina
Omerbegović-Bijelović, Brankica
Ljamić-Ivanović
Sektorska struktura problematičnih plasmana u Srbiji
Zoran Jović, Kosana Vićentijević
Perspektive mobilnog bankarstva
Tamara Uroš
Duško Ranisavljević, Miroljub
Hadžić
Problematični krediti stanovništva u Srbiji
Tužbe u kompanijskom pravu
STUDENTSKA SESIJA (14:30 - 15:30 h)
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Saša Adamović
Naziv rada
Opstanak malih i srednjih preduzeća u uslovima krize
Podrška malim i srednjim preduzećima u Srbiji od strane Evropske banke
za obnovu i razvoj
Razvoj kripto modula za razmenu ključeva na Android platformi
Mogućnosti implementacije elektronskog servisa za glasanje preko
Interneta u Srbiji
Savremeni menadžment zaokreta - razvoj i investiranje
Zoran Jeremić, Marko Milojević,
Ivica Terzić
Ljiljana Jeremić
Grinfild investicije u Srbiji i zemljama u okruženju u tranziciji sa aspekta
interesa stranih investitora
Predrag Vukadinović, Goranka
Knežević
Razvoj preduzetništva i industrijske politike u Evropskoj uniji i zemljama
Zapadnog Balkana
Sanja Filipović,
Lidija Barjaktarović
Usporedba ekonomskih pokazatelja javnog i privatnog sektora u vrijeme
recesije na primjeru RH
Željko Sudarić
SESIJA MARKETING I TRGOVINA (11:30 - 12:30 h)
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Naziv rada
SQL query execution time between two Singidunum University locations
The influence of demographic factors on negotiation ethics
Unapređenje tekstilne industrije Srbije kroz edukaciju zaposlenih
Interakcija kao dijalog između čoveka i računara
Novi komunikacioni kanali u procesu difuzije inovacija
Gustina verovatnoće signala na izlazu iz makrodiverziti sistema sa tri
mikrodiverziti SC prijemnika u prisustvu brzog k-μ fedinga i Gama sporog
fedinga
Zastupljenost korišćenja masovnih otvorenih online kurseva (MOOCs)
među studentskom populacijom – rezultati pilot istraživanja
Jelena Gajić
Naziv rada
Market research in function of creating current account balance equilibrium
Kanali distribucije poljoprivrednih proizvoda sa posebnim osvrtom na
pijacu u Srbiji
CRM i prodaja telekomunikacionih usluga
Marketing program preduzetničkih sportskih škola
Autori
Nino Vesković
Nino Vesković, Aleksandra
Bakrač
Petar Stepanović
Marko Marković, Saša
Adamović
POSTER SESIJA (16:00 - 17:00 h)
Neno Sebastijanović
Uticaj likvidnosti na poslovanje preduzeća koja su u skladu sa zakonom o
računovodstvu Republike Srbije
Autori
Privacy policy and data archiving in organizations of the Republic of
Serbia and the countries of the European Union
Autori
Verka Jovanović, Vladimir
Lazović, Nikola Minić
Gordana Dobrijević,
Jelena Đorđević Boljanović,
Vladimir Džamić
Snežana T. Poznanović,
Branislava B. Lazić
Dragan Cvetković,
Dragan Marković,
Duško Radaković,
Srđan Trajković
Aleksandar Mihajlović,
Jelena Gajić, Radmila Živković,
Ivana Brdar, Milena Bokić
Branimir Jakšić, Danijela Aleksić,
Siniša Minić, Petar Spalević,
Ivana Dinić, Mihajlo Stefanović
Ivan Stojšić, Jelena Tomić,
Anđelija Ivkov-Džigurski,
Olja Maričić
Dušan Stamenković,
Marko Šarac,
Dalibor Radovanović,
Ana Simićević
Ninela Kordić, Jelena Gajić,
Jelena Stanković
Milorad Miljković, Slavko
Alčaković
Virtual Session (on-line)
Boban Mišić
Milan Gašović, Radovan Ilić
Lunch Break (13:30-14:30 h), Restaurant “Jasmin“
All participants can visit the following link: http://synthesis.singidunum.ac.rs/page/virtual
for full access to presentations submitted under a virtual section, during
and after the conference.
www.synthesis.singidunum.ac.rs
Free acces
for all Synthesis 2015 participants
Singidunum University, in cooperation with Neolibris
company, an official distributor of EBSCO academic
databases, has granted a free one-month trial to the
most prestigious full text collections for all Synthesis
participants. Starting from April 16th until May 15th
the following databases will be accessible:
BUSINESS SOURCE COMPLETE, which contains more
than 5,000 peer-reviewed journals and magazines
from the Business, Management, Marketing and other
similar subjects, with 3800+ titles in full-text. We would
highlight HARVARD BUSINESS REVIEW, with content
from 1922 – present. Besides periodicals, there is a
large number of company profiles, SWOT analysis, industry profiles and other monographs.
President:
Milovan Stanišić, PhD
Phone: 00381113093220
E-mail: [email protected]
Organization:
Mladen Veinović, PhD
Phone: 00381113093220
E-mail: [email protected]
Secretary:
Aleksandra Milenković
E-mail: [email protected]
eBOOK BUSINESS COLLECTION, with more than 12,000
electronic books suitable for online or offline reading.
To access these databases go to link displayed bellow.
www.neolibris.rs/synthesis
www.synthesis.singidunum.ac.rs
www.synthesis.singidunum.ac.rs
International Conference of Business-Related Scientific Research
Address:
Singidunum University,
261a Kumodraška Street (Boulevard Peka Dapčevića),
11000 Belgrade, Serbia
www.synthesis.singidunum.ac.rs
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Synthesis 2015 Conference Programme April 16