Telekom Srbija
IPTV insights and perspectives
New Media Summit, Digital Agenda
Belgrade, September 2011
Group Total Number of Subscribers:
Fixed line: 3,482
Mobile: 7,821
Internet and Multimedia: 672
Telekom Srpske
Telekom Srbija
Number of Subscribers:
Fixed line: 355
Mobile: 1,344
Internet and Multimedia: 96
Number of Subscribers:
Fixed line: 3,037
Mobile: 5,916
Internet and Multimedia: 576
m:tel
Number of Subscribers:
Fixed line: 9
Mobile: 561
Introduction
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Open IPTV (Internet Protocol Television) group of
interactive multimedia services, which consists of
several basic services, like: Live TV package, VoD
service /Video on Demand/, sVoD /subscription
Video on Demand/, nPVR /network Personal Video
Recorder/, EPG /Electronic Program Guide/ and
other.
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Introduced at Serbian market at 2008, as a first
IPTV operator in our territory.
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Gives high level of QoS – Quality of Service and
QoE – Quality of Experience, compared to
standard terrestrial and cable television.
Open IPTV
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Introduced in Oct. 2008;
First IPTV operator in the country.
At the moment, 152 TV channels (foreign, national, regional,
local TVs, with different kind of content – sports, music,
movie, documentaries, news...) and 8 radio channels
(national stations).
Video on Demand library consists over 600 titles in every
moment.
Several packages in Live TV; Basic, Fun, Arena, Pink
Cinema, HBO with HBO On Demand, Cinemax, Adult, and
from Nov 2010, HD package.
Radio channels are in Basic package, and we covered the
most popular stations in country (Radio S, Roadstar, B92,
AS, RTS all three programs).
From just a few thousands at the end of 2008, today we
have over 105.000 subs, so Telekom Srbija in short period of
time became one of top 3 operators in the market.
Open IPTV also in Bosnia and
Herzegovina
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Introduced in May 2010;
Consists of three services: Live TV package, VoD and EPG
At the moment 60 TV channels
Video on Demand library consists over several hundred titles in every
moment.
Comparative advantage on the BiH market: HBO and Arena Sport package
Future plans: more local content especially TV channels and introducing
HDTV package
Open IPTV services
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Live TV package /TV and radio stations/
Video on demand / subscription Video on
Demand
Electronic Program Guide
nPVR
Others to be introduced
live TV
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Number of channels in the offer theoretically can be unlimited –
high scalability and flexibility
Detailed statistics of channels viewing by users
Possibility of direct marketing – personalized marketing content
based on the interest of viewers
National televisions can broadcast local advertising content
Marketing more focused on the viewer itself, with more feedback
information from the viewers
VoD/sVoD
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Electronic video store
User chooses which movie or other content (series, tv shows,
concerts, documentary...) wants to see
Content can be viewed several times in 24 hours in case of VoD. In
case of sVoD, content can be viewed numerous times in defined
period /weekly, monthly/ as long as it stands continuously in offer.
Database search by name, genre, actor, director...
Completely new service on our market, first introduced in Open IPTV
offer.
nPVR
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Simultaneously recording one or more programs
User defines the time, channel, length, frequency of recording
Easily going through recorded material (pausing, rewinding
forward/backwards in different speeds, jumping on content
sections...)
Completely new service on our market, also firstly introduced
through Open IPTV offer
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EPG
Electronic Programming Guide
• Overview of current program scheme
• Detailed information about programs and shows
• Browsing the programs on different criteria (sport, music, movie ...)
• Personalization (of your own list of channels ...)
• Locking and hiding certain channels from the package
• Easy changing between packages
• Defining more system users – parental locks
Cable TV & IPTV market in
Serbia
8,901
7,220
5,633
1,081
922
2008
2009
Customers (thousands)
1,247
2010
Revenue (millions RSD)
Source: RATEL
Cable TV & IPTV market in
Serbia
Source: RATEL
IPTV service key issues
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Content as key factor for IPTV success
“Try and buy” campaigns for overriding technologically barrier
for customer acquisition
IPTV as revenue generation stream
Latest development
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Acquisition of Arena sport
Web and Mobile TV
IPTV global forecasts
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“Global subscribers of IPTV services delivered by wireline
communication service provider reached 36 million in 2010, and
are forecast to grow to 74 million by the end of 2014.
9,2 % of world, noncable, consumer-fixed broadband households
in 2010”
Source: Gartner Inc
Telekom Srbija IPTV
perspectives
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Premium content
Bundling of IPTV with other services
Increase number of TV channels and Video on Demand
content, and further development of Pay-TV
Telekom Srbija IPTV
perspectives
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Digital advertising and marketing solutions
IPTV will be a major retention tool in DSL market
Sufficient bandwidth for reliable, high quality content
Switch from analog to digital TV broadcast
"three-screen strategy”
Thank you!
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Telekom Srbija IPTV insights and perspectives