COUNCIL OF SHOPPING CENTERS - TURKEY
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MAIN SPONSORS
SESSION SPONSORS
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SPONSORS
NETWORKING SPONSOR
GOLD SPONSORS
BEAUTY AND PERSONAL
CARE SPONSOR
GOLD SPONSORS
RETAIL’S
NEWSPAPER
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MEDIA SPONSORS
MAGAZINE
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CONCEPT SPONSOR
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SUPPORTED BY
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To participate in the conference and for sponsorship opportunities: Soysal Sales Department T. (0212) 212 99 70 E. [email protected]
VI. Shopping Center Investments Conference is a
organisation.
www.soysal.com.tr
COUNCIL OF SHOPPING CENTERS - TURKEY
Once more, we are
all together for the
VI. Shopping Centers
Conference.
Our annual conference, in its sixth year, will bring the sector
together and create value for shopping centers, the retailers and
our business partners.
Hulusi Belgü
AYD Chairman
VI. Shopping Centers Conference, with its inspiring content and
unlimited networking and cooperation opportunities, will strongly
underline the impact of the shopping center sector on our country
and its economy.
As the AYD management working for sustainable success, we wish
that the VI. Shopping Centers Conference, prepared with
Soysal’s cooperation, will be beneficial for our association and
the whole sector.
www.ayd.org.tr
www.soysal.com.tr
VI. Shopping Center Investments Conference is a
organisation.
COUNCIL OF SHOPPING CENTERS - TURKEY
VI. Shopping Centers Conference
Programme
08.00 Registration and refreshments
09.15 Opening speeches
Hulusi Belgü-AYD Chairman, Multi Development Turkey, CEO
Ozan Balaban-Emaar Turkey, CEO
09.40 Ali Babacan, Deputy Prime Minister of the Republic of Turkey
10.00Break
10.10 Vital issues of shopping centers in the new era
Moderator: Hakan Kodal-Krea Gayrimenkul, Chairman, AYD Advisory Board Member
Nuri Şapkacı-Deputy General Manager, AYD Vice Chairman
Özcan Tahincioğlu-Tahincioğlu Holding, Chairman, AYD Advisory Board Member
10.50 A unique perspective on Turkey’s current dynamics
Ertuğrul Özkök-Hürriyet Columnist, World Editors Forum Board Member
11.30 Coffee break
12.15 How does your shopping center sound?
Julian Treasure-The Sound Agency Founder and Chairman, Sound and Communication Expert, Author
12.55 Lunch
Luncheon Sponsor: PRONET
14.25 Shopping Centers Service Success Awards
14.35 Debate - Our issues
Moderator: Aydın Yurdum-AVM MFI Partners, Chairman, AYD Board Member
Tahsin Özlenir-Özlenir Giyim, Chairman, TMD Chairman
Coşkun Bayraktar-Via Properties, Chairman, AYD Vice Chairman
Session Sponsor: GREYDER
15.20 Coffee break
15.55 Management and marketing myopia
Freek Vermeulen-London Business School Associate Professor, Author
Session Sponsor: ECE TÜRKİYE
16.35 Mall makeovers: Define, envisage, design, deliver
Geoff Morrison-Concept i, Founder, CEO
17.05 TAMPF special network hour
Networking Sponsor: JLL
Conference moderator
Ümit Türüdü Şen, Emaar Turkey, Assistant General Manager, Sales and Marketing
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VI. Shopping Center Investments Conference is a
organisation.
COUNCIL OF SHOPPING CENTERS - TURKEY
Main themes of the
VI. Shopping Centers
Conference
With its new content and format, this year’s conference
is designed to give our attendees maximum benefit with
regards to sectoral vision. To develop our businesses,
we will reach knowledge, we will find inspiration and
we will discuss.
Turkey and the world: Where are we heading?
Management myopia: What can we learn from
the behavior of dolphins and movie distributors?
Clashing opinions: Shopping centers, retailers and
suppliers get in a heated debate.
Success and failure stories: Lessons to be learned from
Turkey and the world.
Making a difference: Injecting new experiences
into old spaces?
Keeping pace: The future of the sector, new and
creative practices.
Invisible design: Finding the “right sound”
for shopping centers.
Sectoral issues: Openings, common area charges,
many shopping centers and few brands, etc.
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VI. Shopping Center Investments Conference is a
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COUNCIL OF SHOPPING CENTERS - TURKEY
Management and
marketing myopia
Freek Vermeulen is the authority that has exposed myths in
management and marketing. In a compelling speech, he explains
how, based on research and case studies, many unchallenged
practices and techniques are really ineffective for our businesses.
Freek Vermeulen
London Business School
Associate Professor,
Author
Freek Vermeulen has advised companies like BP, Fiat Group,
IBM, KPMG, Lufthansa, Sara Lee and Vodafone. He has won
many awards in addition to the “Excellence in Teaching Award”.
Vermeulen’s book, Business Exposed: The Naked Truth
About What Really Goes on in the World of Business has
been much acclaimed by critics.
SESSION SPONSOR
www.ayd.org.tr
www.soysal.com.tr
VI. Shopping Center Investments Conference is a
organisation.
COUNCIL OF SHOPPING CENTERS - TURKEY
Moderator
Aydın Yurdum
Tahsin Özlenir
Coşkun Bayraktar
AVM MFI Partners
Chairman
AYD Board Member
Özlenir Giyim
Chairman
TMD Chairman
Via Properties
Chairman
AYD Vice Chairman
Debate - Our issues
A first in the 6th Shopping Centers Conference.
We will have a heated discussion about the common issues between retailers and
shopping centers.
Our aim is to give a platform to all opinions in a candid debate and open a pathway
for solutions to subjects like common area charges, number of shopping centers
and lack of retail brands.
Aydın Yurdum will lead this exciting, dynamic discussion.
SESSION SPONSOR
www.ayd.org.tr
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VI. Shopping Center Investments Conference is a
organisation.
COUNCIL OF SHOPPING CENTERS - TURKEY
How does your shopping
center sound?
The Master of Sound shows businesses how to find the
“correct sound” for their shopping centers, stores and offices.
Treasure says sound design is one of the most important tools
to increase sales and customer satisfation, and shares some of his
work and positive results in shopping centers and other spaces.
Julian Treasure
The Sound Agency
Founder and Chairman,
Sound and Communication
Expert, Author
Treasure has consulted many companies, among which are
Harrods, Capital Shopping Centers, Sonae Sierra, Nokia,
Marks & Spencer, Jumeirah and Waldorf Astoria. He is also
the author of How to Use Sound in Your Business.
www.ayd.org.tr
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VI. Shopping Center Investments Conference is a
organisation.
COUNCIL OF SHOPPING CENTERS - TURKEY
Moderator
Hakan Kodal
Özcan Tahincioğlu
Nuri Şapkacı
Krea Gayrimenkul
Chairman
AYD Advisory Board Member
Tahincioğlu Holding A.Ş.
Chairman
AYD Advisory Board Member
ECE Türkiye
Deputy General Manager
AYD Vice Chairman
Vital issues of shopping centers
in the new era
• How will the new turbulent times affect shopping centers?
• New legislations and shopping centers
• Is it correct to open a shopping center before all stores are ready for the opening?
• Are shopping centers starting to look alike? How will they differentiate?
• Is it necessary to have this much security?
• Benchmark indicators that lead the way?
• How will the sector solve the human resources problem?
In this session, the shopping center sector will focus on its own problems and
their solutions. This will be a guiding session, moderated by Hakan Kodal,
where the audience will participate in the discussion along with the prominent
speakers from the sector, to contribute to the development of the sector.
www.ayd.org.tr
www.soysal.com.tr
VI. Shopping Center Investments Conference is a
organisation.
COUNCIL OF SHOPPING CENTERS - TURKEY
Mall makeovers: Define,
envisage, design, deliver
Geoff Morrison, who is creating award winning projects from
Concept i’s Bangkok, Shanghai and İstanbul offices, explores
the world of shopping mall renovation - how established malls
stay fresh, relevant and successful in today’s dynamic retail world.
• “Makeover” destiny: Confronting the telentless cycle of renovation.
Geoff Morrison
Concept i
Founder, CEO
• Defining the vision: What must be renovated at what cost?
• Timing and competitors: When is the right moment
to renovate?
• Staying fresh: How to inject new experiences into old spaces?
• Rebranding: How to inspire new customer perceptions?
• Implementation: Managing the chaos of construction.
In this session Morrison will introduce the key considerations
in mall renovation design, drawing on his experience in Turkey
and around the world.
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VI. Shopping Center Investments Conference is a
organisation.
COUNCIL OF SHOPPING CENTERS - TURKEY
A unique perspective
on Turkey’s current
dynamics
Ertuğrul Özkök, who follows local and global events with
a unique perspective, will evaluate the economy, society,
developments and the near future.
Ertuğrul Özkök
Hürriyet Columnist
TOBB University of
Economics and
Technology, Member
of the Board of Trustees
World Editors Forum,
Member of Board
Author
Özkök has been following the ups and downs of Turkey for
the last 20 years from the helm of Hürriyet as the chief editor.
He will explain how we are going to find “the peace, the wealth,
the modernity, the happy future we are all hoping for.”
Ertuğrul Özkök was named one of the 100 most influential
and respected media figures in the world by the World Economic
Forum. He will be with us at the 6th Shopping Centers Conference
with his extraordinary personality, deep knowledge, candid
comments and inspring anecdotes.
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VI. Shopping Center Investments Conference is a
organisation.
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COUNCIL OF SHOPPING CENTERS - TURKEY