COUNCIL OF SHOPPING CENTERS - TURKEY MAIN SPONSORS MAIN SPONSORS SESSION SPONSORS SESSION SPONSORS SPONSORS NETWORKING SPONSOR GOLD SPONSORS BEAUTY AND PERSONAL CARE SPONSOR GOLD SPONSORS RETAIL’S NEWSPAPER www.ayd.org.tr MEDIA SPONSORS MAGAZINE SPONSOR CONCEPT SPONSOR VISUAL COMMUNICATION SPONSOR TECHNOLOGY SPONSOR SUPPORTED BY SECTOREL PRESS SPONSORS To participate in the conference and for sponsorship opportunities: Soysal Sales Department T. (0212) 212 99 70 E. [email protected] VI. Shopping Center Investments Conference is a organisation. www.soysal.com.tr COUNCIL OF SHOPPING CENTERS - TURKEY Once more, we are all together for the VI. Shopping Centers Conference. Our annual conference, in its sixth year, will bring the sector together and create value for shopping centers, the retailers and our business partners. Hulusi Belgü AYD Chairman VI. Shopping Centers Conference, with its inspiring content and unlimited networking and cooperation opportunities, will strongly underline the impact of the shopping center sector on our country and its economy. As the AYD management working for sustainable success, we wish that the VI. Shopping Centers Conference, prepared with Soysal’s cooperation, will be beneficial for our association and the whole sector. www.ayd.org.tr www.soysal.com.tr VI. Shopping Center Investments Conference is a organisation. COUNCIL OF SHOPPING CENTERS - TURKEY VI. Shopping Centers Conference Programme 08.00 Registration and refreshments 09.15 Opening speeches Hulusi Belgü-AYD Chairman, Multi Development Turkey, CEO Ozan Balaban-Emaar Turkey, CEO 09.40 Ali Babacan, Deputy Prime Minister of the Republic of Turkey 10.00Break 10.10 Vital issues of shopping centers in the new era Moderator: Hakan Kodal-Krea Gayrimenkul, Chairman, AYD Advisory Board Member Nuri Şapkacı-Deputy General Manager, AYD Vice Chairman Özcan Tahincioğlu-Tahincioğlu Holding, Chairman, AYD Advisory Board Member 10.50 A unique perspective on Turkey’s current dynamics Ertuğrul Özkök-Hürriyet Columnist, World Editors Forum Board Member 11.30 Coffee break 12.15 How does your shopping center sound? Julian Treasure-The Sound Agency Founder and Chairman, Sound and Communication Expert, Author 12.55 Lunch Luncheon Sponsor: PRONET 14.25 Shopping Centers Service Success Awards 14.35 Debate - Our issues Moderator: Aydın Yurdum-AVM MFI Partners, Chairman, AYD Board Member Tahsin Özlenir-Özlenir Giyim, Chairman, TMD Chairman Coşkun Bayraktar-Via Properties, Chairman, AYD Vice Chairman Session Sponsor: GREYDER 15.20 Coffee break 15.55 Management and marketing myopia Freek Vermeulen-London Business School Associate Professor, Author Session Sponsor: ECE TÜRKİYE 16.35 Mall makeovers: Define, envisage, design, deliver Geoff Morrison-Concept i, Founder, CEO 17.05 TAMPF special network hour Networking Sponsor: JLL Conference moderator Ümit Türüdü Şen, Emaar Turkey, Assistant General Manager, Sales and Marketing www.ayd.org.tr www.soysal.com.tr VI. Shopping Center Investments Conference is a organisation. COUNCIL OF SHOPPING CENTERS - TURKEY Main themes of the VI. Shopping Centers Conference With its new content and format, this year’s conference is designed to give our attendees maximum benefit with regards to sectoral vision. To develop our businesses, we will reach knowledge, we will find inspiration and we will discuss. Turkey and the world: Where are we heading? Management myopia: What can we learn from the behavior of dolphins and movie distributors? Clashing opinions: Shopping centers, retailers and suppliers get in a heated debate. Success and failure stories: Lessons to be learned from Turkey and the world. Making a difference: Injecting new experiences into old spaces? Keeping pace: The future of the sector, new and creative practices. Invisible design: Finding the “right sound” for shopping centers. Sectoral issues: Openings, common area charges, many shopping centers and few brands, etc. www.ayd.org.tr www.soysal.com.tr VI. Shopping Center Investments Conference is a organisation. COUNCIL OF SHOPPING CENTERS - TURKEY Management and marketing myopia Freek Vermeulen is the authority that has exposed myths in management and marketing. In a compelling speech, he explains how, based on research and case studies, many unchallenged practices and techniques are really ineffective for our businesses. Freek Vermeulen London Business School Associate Professor, Author Freek Vermeulen has advised companies like BP, Fiat Group, IBM, KPMG, Lufthansa, Sara Lee and Vodafone. He has won many awards in addition to the “Excellence in Teaching Award”. Vermeulen’s book, Business Exposed: The Naked Truth About What Really Goes on in the World of Business has been much acclaimed by critics. SESSION SPONSOR www.ayd.org.tr www.soysal.com.tr VI. Shopping Center Investments Conference is a organisation. COUNCIL OF SHOPPING CENTERS - TURKEY Moderator Aydın Yurdum Tahsin Özlenir Coşkun Bayraktar AVM MFI Partners Chairman AYD Board Member Özlenir Giyim Chairman TMD Chairman Via Properties Chairman AYD Vice Chairman Debate - Our issues A first in the 6th Shopping Centers Conference. We will have a heated discussion about the common issues between retailers and shopping centers. Our aim is to give a platform to all opinions in a candid debate and open a pathway for solutions to subjects like common area charges, number of shopping centers and lack of retail brands. Aydın Yurdum will lead this exciting, dynamic discussion. SESSION SPONSOR www.ayd.org.tr www.soysal.com.tr VI. Shopping Center Investments Conference is a organisation. COUNCIL OF SHOPPING CENTERS - TURKEY How does your shopping center sound? The Master of Sound shows businesses how to find the “correct sound” for their shopping centers, stores and offices. Treasure says sound design is one of the most important tools to increase sales and customer satisfation, and shares some of his work and positive results in shopping centers and other spaces. Julian Treasure The Sound Agency Founder and Chairman, Sound and Communication Expert, Author Treasure has consulted many companies, among which are Harrods, Capital Shopping Centers, Sonae Sierra, Nokia, Marks & Spencer, Jumeirah and Waldorf Astoria. He is also the author of How to Use Sound in Your Business. www.ayd.org.tr www.soysal.com.tr VI. Shopping Center Investments Conference is a organisation. COUNCIL OF SHOPPING CENTERS - TURKEY Moderator Hakan Kodal Özcan Tahincioğlu Nuri Şapkacı Krea Gayrimenkul Chairman AYD Advisory Board Member Tahincioğlu Holding A.Ş. Chairman AYD Advisory Board Member ECE Türkiye Deputy General Manager AYD Vice Chairman Vital issues of shopping centers in the new era • How will the new turbulent times affect shopping centers? • New legislations and shopping centers • Is it correct to open a shopping center before all stores are ready for the opening? • Are shopping centers starting to look alike? How will they differentiate? • Is it necessary to have this much security? • Benchmark indicators that lead the way? • How will the sector solve the human resources problem? In this session, the shopping center sector will focus on its own problems and their solutions. This will be a guiding session, moderated by Hakan Kodal, where the audience will participate in the discussion along with the prominent speakers from the sector, to contribute to the development of the sector. www.ayd.org.tr www.soysal.com.tr VI. Shopping Center Investments Conference is a organisation. COUNCIL OF SHOPPING CENTERS - TURKEY Mall makeovers: Define, envisage, design, deliver Geoff Morrison, who is creating award winning projects from Concept i’s Bangkok, Shanghai and İstanbul offices, explores the world of shopping mall renovation - how established malls stay fresh, relevant and successful in today’s dynamic retail world. • “Makeover” destiny: Confronting the telentless cycle of renovation. Geoff Morrison Concept i Founder, CEO • Defining the vision: What must be renovated at what cost? • Timing and competitors: When is the right moment to renovate? • Staying fresh: How to inject new experiences into old spaces? • Rebranding: How to inspire new customer perceptions? • Implementation: Managing the chaos of construction. In this session Morrison will introduce the key considerations in mall renovation design, drawing on his experience in Turkey and around the world. www.ayd.org.tr www.soysal.com.tr VI. Shopping Center Investments Conference is a organisation. COUNCIL OF SHOPPING CENTERS - TURKEY A unique perspective on Turkey’s current dynamics Ertuğrul Özkök, who follows local and global events with a unique perspective, will evaluate the economy, society, developments and the near future. Ertuğrul Özkök Hürriyet Columnist TOBB University of Economics and Technology, Member of the Board of Trustees World Editors Forum, Member of Board Author Özkök has been following the ups and downs of Turkey for the last 20 years from the helm of Hürriyet as the chief editor. He will explain how we are going to find “the peace, the wealth, the modernity, the happy future we are all hoping for.” Ertuğrul Özkök was named one of the 100 most influential and respected media figures in the world by the World Economic Forum. He will be with us at the 6th Shopping Centers Conference with his extraordinary personality, deep knowledge, candid comments and inspring anecdotes. www.ayd.org.tr www.soysal.com.tr VI. Shopping Center Investments Conference is a organisation.